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Xinyu Cao

Xinyu Cao

Joined Stern 2018

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street,
New York, NY 10012

Personal website


Xinyu Cao is Assistant Professor of Marketing. She received her BS in Mathematics and Physics from Tsinghua University, her MS in Industrial Engineering and Operations Research from the University of California Berkeley, and her PhD in Marketing from MIT Sloan School of Management.

Professor Cao’s research focuses on quantitative marketing with emphasis on market research methodology, online advertising, digital marketing and social media. She conducts field experiments and structural modeling to analyze marketing phenomena, and develops game-theoretic models to optimize marketing strategies. In a recent paper, she developed a theory-based, cost-effective method to estimate the demand for new products using choice experiments. She also has working papers investigating firms’ competitive strategies in search advertising and social media advertising.

Research Interests

  • Quantitative marketing
  • Market research methodology
  • Online advertising
  • Digital marketing
  • Social media

Academic Background

Ph.D., Marketing
Massachusetts Institute of Technology

M.S., Industrial Engineering and Operations Research
University of California, Berkeley

B.S., Mathematics and Physics
Tsinghua University

Areas of Expertise


  • Digital Marketing/Advertising
  • Market Research
  • New Product Development
  • Pricing
  • Social Media