Joined Stern 2007
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 911
New York, NY 10012
Vishal Singh
Biography
Vishal Singh joined New York University Stern School of Business as an Associate Professor of Marketing in July 2007. Before joining NYU Stern, Professor Singh was Assistant Professor of Marketing at the Tepper School of Business, Carnegie Mellon University
Professor Singh's general research interests lie in the domain of Data Driven Business Strategies, with a focus on retail competition, competitive pricing, database marketing, customer management, and empirical industrial organization. His more recent work focuses on leveraging large databases to generate psychological insights and guide policies in public health. He has published articles in several scholarly journals including Marketing Science, Journal of Marketing Research, Psychological Science, and Quantitative Marketing and Economics. His work has been highlighted in several popular press articles such as the Wall Street Journal, Slate, Huffington Post, Forbes, Salon, and San Francisco Chronicle. At Stern he teaches "Data Driven Decision Making" to undergraduate and MBA students.
Professor Singh received his Ph.D. in Marketing from Northwestern University's Kellogg School of Management in 2003.
Academic Background
Ph.D., Marketing
Northwestern University
Related News & Research
Joint research quantifying how sticky store prices exacerbate hoarding from Professor Vishal Singh is highlighted
Joint research on price effects of consolidation in the car rental industry by Professor Vishal Singh is referenced
Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted
New Research Shows European Consumers Are More Likely to Buy from Brands that Support Refugees
Examining Political Trust Across Party Lines
Professor Vishal Singh's joint research on the link between political ideology and purchasing descisions is featured
Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees benefits a brand is mentioned
Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees boosts consumer perception of a brand is referenced
How Helping Refugees Helps Brands - By Tülin Erdem, Vishal Singh and Qianyun Zhang
New Research Shows U.S. Consumers Prefer Brands that Support Refugees
On Social Trends
Stern Faculty Offer Insights on the 2016 Presidential Election
Even a 14-Cent Food Tax Could Lead to Healthier Choices
Drawing from his general social survey analysis, Professor Vishal Singh demonstrates bipartisan support for gun control
Professor Vishal Singh is interviewed about his research on a potential "fat tax"
Professor Vishal Singh discusses his research on a potential "fat tax" to help combat obesity
Nudging Consumers to Make Healthy Choices
Antismoking Strategies That Backfire
In new research, Professor Vishal Singh demonstrates how taxes on nicotine consumption may have negative consequences for public health
Prof. Vishal Singh's research on link between political views and purchasing behaviors is cited
Joint research on price effects of consolidation in the car rental industry by Professor Vishal Singh is referenced
Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted
New Research Shows European Consumers Are More Likely to Buy from Brands that Support Refugees
Examining Political Trust Across Party Lines
Professor Vishal Singh's joint research on the link between political ideology and purchasing descisions is featured
Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees benefits a brand is mentioned
Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees boosts consumer perception of a brand is referenced
How Helping Refugees Helps Brands - By Tülin Erdem, Vishal Singh and Qianyun Zhang
New Research Shows U.S. Consumers Prefer Brands that Support Refugees
On Social Trends
Stern Faculty Offer Insights on the 2016 Presidential Election
Even a 14-Cent Food Tax Could Lead to Healthier Choices
Drawing from his general social survey analysis, Professor Vishal Singh demonstrates bipartisan support for gun control
Professor Vishal Singh is interviewed about his research on a potential "fat tax"
Professor Vishal Singh discusses his research on a potential "fat tax" to help combat obesity
Nudging Consumers to Make Healthy Choices
Antismoking Strategies That Backfire
In new research, Professor Vishal Singh demonstrates how taxes on nicotine consumption may have negative consequences for public health
Prof. Vishal Singh's research on link between political views and purchasing behaviors is cited