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Vishal Singh

Vishal Singh

Joined Stern 2007

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 911
New York, NY 10012

Personal website


Vishal Singh joined New York University Stern School of Business as an Associate Professor of Marketing in July 2007. Before joining NYU Stern, Professor Singh was Assistant Professor of Marketing at the Tepper School of Business, Carnegie Mellon University

Professor Singh's general research interests lie in the domain of Data Driven Business Strategies, with a focus on retail competition, competitive pricing, database marketing, customer management, and empirical industrial organization. His more recent work focuses on leveraging large databases to generate psychological insights and guide policies in public health. He has published articles in several scholarly journals including Marketing Science, Journal of Marketing Research, Psychological Science, and Quantitative Marketing and Economics. His work has been highlighted in several popular press articles such as the Wall Street Journal, Slate, Huffington Post, Forbes, Salon, and San Francisco Chronicle. At Stern he teaches "Data Driven Decision Making" to undergraduate and MBA students.

Professor Singh received his Ph.D. in Marketing from Northwestern University's Kellogg School of Management in 2003.

Academic Background

Ph.D., Marketing
Northwestern University

Related News & Research

Joint research quantifying how sticky store prices exacerbate hoarding from Professor Vishal Singh is highlighted

Joint research on price effects of consolidation in the car rental industry by Professor Vishal Singh is referenced

Joint research by Professors Tülin Erdem, Vishal Singh and PhD candidate Poppy Zhang on how consumers favor brands that help refugees is spotlighted

New Research Shows European Consumers Are More Likely to Buy from Brands that Support Refugees

Examining Political Trust Across Party Lines

Professor Vishal Singh's joint research on the link between political ideology and purchasing descisions is featured

Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees benefits a brand is mentioned

Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees boosts consumer perception of a brand is referenced

How Helping Refugees Helps Brands - By Tülin Erdem, Vishal Singh and Qianyun Zhang

New Research Shows U.S. Consumers Prefer Brands that Support Refugees

On Social Trends

Stern Faculty Offer Insights on the 2016 Presidential Election

Even a 14-Cent Food Tax Could Lead to Healthier Choices

Drawing from his general social survey analysis, Professor Vishal Singh demonstrates bipartisan support for gun control

Professor Vishal Singh is interviewed about his research on a potential "fat tax"

Professor Vishal Singh discusses his research on a potential "fat tax" to help combat obesity

Nudging Consumers to Make Healthy Choices

Antismoking Strategies That Backfire

In new research, Professor Vishal Singh demonstrates how taxes on nicotine consumption may have negative consequences for public health

Prof. Vishal Singh's research on link between political views and purchasing behaviors is cited