Justin Kruger

Justin Kruger

Joined Stern 2005

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, Tisch 804
New York, NY 10012

E-mail jk101@stern.nyu.edu
Personal website

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Justin Kruger joined New York University Stern School of Business as an associate professor of marketing in July 2005. Before joining NYU Stern, Professor Kruger was Assistant Professor of Psychology at the University of Illinois at Urbana-Champaign where he won the Hohenboken Teaching Award for outstanding teaching. He teaches Judgment and Decision Making in the undergraduate, M.B.A., and Ph.D. programs at NYU Stern.

Professor Kruger's research focuses on everyday judgment and decision making, with a specific emphasis on positive illusions, myopia, egocentrism, taste, and heuristics.

Professor Kruger has published articles in several scholarly journals including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Personality and Social Psychology, and Psychological Science. His work has been featured in Newsweek, US News & World Report, The New York Times, and The Harvard Business Review as well as NPR and the BBC, and cited over 2,500 times (Google Scholar, March 2011).

Professor Kruger received his B.S. in Psychology from Santa Clara University in 1993 and his Ph.D. in Social Psychology from Cornell University in 1999.

Research Interests

  • Overconfidence in planning and self-assessment
  • Myopia in comparative judgement
  • Egocentrism in perspective taking
  • Everyday heuristics

Courses Taught

  • Judgment and Decision Making

Academic Background

Ph.D., Social Psychology, 1999
Cornell University

B.S., Psychology, 1993
Santa Clara University

Awards & Appointments

National Science Foundation Research Grant 2004
Department of Psychology, University of Illinois Hohenboken Teaching Award 2003
University of Illinois Research Board Research Grant 2000
Department of Psychology, Cornell University Graduate Teaching Award 1998

Selected Publications

Galak, Jeff, Joseph P. Redden, and Justin Kruger (2009)
Variety Amnesia: Recalling Past Variety Can Accelerate Recovery From Satiation

Kruger, Justin, Jeremy Burrus, and Laura Kressel (2009)
Between a Rock and a Hard Place: Damned if You Do, Damned if You Don't

Kruger, Justin, and Kenneth Savitsky (2009)
On the Genesis of Inflated (and Deflated) Judgments of Responsibility: Egocentrism Revisited

Kruger, Justin, and Patrick Vargas (2008)
Consumer Confusion of Percent Differences

Kruger, Justin, Nicholas Epley, Jason Parker, Zhi-Wen Ng (2005)
Egocentrism over E-mail: Can People Communicate as Well as They Think?

Kruger, Justin, Derrick Wirtz, and Dale T. Miller (2005)
Counterfactual Thinking and the First Instinct Fallacy

Kruger, Justin, and Jeremy Burrus (2004)
Egocentrism and Focalism in Unrealistic Optimism (and Pessimism)

Kruger, Justin, and Matt Evans (2004)
If You Don't Want to be Late, Enumerate: Unpacking Reduces the Planning Fallacy

Kruger, Justin, and Thomas Gilovich (2004)
Actions and Intentions in Self-Assessments: The Road to Self-Enhancement is Paved with Good Intentions

Kruger, Justin, Derrick Wirtz, Leaf Van Boven, and T. William Altermatt (2004)
The Effort Heuristic

Areas of Expertise


  • Psychology of Investors


  • Decision Making & Policy


  • Consumer Psychology/Behavior