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Jeffrey A. Carr

Jeffrey A. Carr

Joined Stern 2007

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012



Jeffrey A. Carr has been on the faculty of the New York University Stern School of Business for 23 years where he teaches marketing, competitive strategy and entrepreneurship in the MBA, EMBA and undergraduate programs. In 1998 he was selected for the Stern/Citibank Teacher of the Year Award, received the NYU Stern Teaching Excellence Award in 2011 and was named the Stern Faculty of the Year in 2012. From 2007-2012 Professor Carr was the Executive Director of the NYU Stern Berkley Center for Entrepreneurship and Innovation which offers one-on- one mentoring and coaching to NYU student, alumni and faculty entrepreneurs through the Venture Mentor Network along with other services for the start-up community. He also served as the Director of the NYU Stern Fashion & Luxury Lab, the central hub of academic and co-curricular activities in the fashion and luxury space, building and growing connections between students, faculty and the fashion and luxury industries.

Possessing the genetic defect common to many entrepreneurs, Professor Carr has been self-employed since he was twenty-three. As a consultant, he has worked extensively in Europe, Asia, Africa and the U.S. for clients such as IBM, Pfizer, Kodak, McCann-Erickson, Pepsi, Time Inc. and many start-up and early stage ventures.  For the past 17 years he has worked with the World Health Organization (WHO) in a United Nations sponsored program to help developing countries create more effective branding and implementation plans for their healthcare initiatives.

Research Interests

  • Marketing Budgeting
  • Resource Allocation
  • Strategic Marketing and Pricing

Courses Taught

  • International Marketing
  • Marketing Management
  • Strategic Marketing

Academic Background

M.B.A., Marketing, 1986
Tulane University

B.A., Economics, 1978
Wright State University

Related News & Research

Professor Jeffrey Carr is interviewed for a trend story about brands creating experiences to attract millennial customers

Professor Jeffrey Carr discusses how Pulse, a community data startup, might fill a data void left by social media platforms

Stern's new advisory track for undergraduate students in luxury marketing is featured; Professor Jeff Carr and undergraduate student Dana Li are quoted

Professor Jeffrey Carr shares his views on venture capital firm Village Capital's peer-selection business model

Professor Jeffrey Carr identifies factors that contribute to a company's success

Professor Jeffrey Carr is profiled

Philip Krim, Co-founder & CEO of Casper, Joins MBAs for Langone Speaker Series

Professor Jeffrey Carr is profiled

Professor Jeffrey Carr on Newark Venture Partners' mission to turn Newark into a tech start-up hub

Greg Coleman, President of Buzzfeed, Joins MBAs for Langone Speaker Series

Devon Pike, President of Givenchy US, Joins MBAs for Langone Speaker Series

Prof. Jeffrey Carr on Taylor Swift's brand-building strategy

Prof. Jeffrey Carr is profiled

Prof. Jeffrey Carr on how money pressures for the middle class are affecting small businesses

Prof. Jeffrey Carr identifies an essential element of branding

Prof. Jeffrey Carr on's rapid growth

Prof. Jeffrey Carr on the nascent technology boom in Queens, NY

Prof. Jeffrey Carr on Stern's annual New Venture Competition

Budding Entrepreneurs Vie for $200K in the Entrepreneurs Challenge

NYU Stern’s Berkley Center for Entrepreneurship & Innovation Receives 1st OPEL Award

Areas of Expertise


  • Business Plans
  • Entrepreneurship
  • Small Businesses
  • Start-ups/New Ventures