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Geeta Menon

Geeta Menon

Joined Stern 1990

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 808
New York, NY 10012

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Geeta Menon is the Abraham Krasnoff Professor of Global Business and Professor of Marketing at NYU's Leonard N. Stern School of Business. She has been a member of the Marketing faculty since 1990 and served as Department Chair for over four years (2004-2008). She was also the 11th Dean of the Undergraduate College for eight years (2011-2019). In 2015, she was named one of the 20 most influential global Indian women in business and the arts by The Economic Times. In 2022, the Consumer Behavior Special Interest Group of the American Marketing Association (AMA) bestowed her with the Lifetime Achievement Award for “her extraordinary academic and service contributions."

As a scholar, Menon is known for her study of consumer psychology, context effects in decision making, survey methodology, health risk perception, and emotions. Her work has been published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes, and has been funded by the National Institutes of Health and the American Diabetes Association. Menon has held several leadership roles in the marketing research and consumer behavior community. She was co-chair of the 2004 annual Association for Consumer Research (ACR) conference. She was elected President of ACR for 2010, and was elected as President of the Society of Consumer Psychology (SCP) for 2022. She served as Associate Editor of premier marketing journals such as Journal of Consumer Research and Journal of Marketing Research. In addition, she has served on the editorial boards of these journals as well as the Journal of Consumer Psychology and the Journal of Public Policy and Marketing for several years. She is currently serving a second term on the Policy Board of the Journal of Consumer Research.

As an educator, Menon has taught core and elective marketing classes in the MBA (full-time, part-time and executive) and undergraduate programs. She particularly enjoys doctoral education, having mentored several PhD students who have gone on to established careers at other premier educational institutions. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern.

As dean, she propelled the NYU Stern Undergraduate College upward to its current stature of top-ranked in the world. Applications increased by 80% during her tenure, the selectivity was at single-digits for the first time ever, and the admissions yield rate increased to record levels. She advanced the undergraduate curriculum with innovations like the Stern Program for Undergraduate Research (SPUR) engaging over 120 faculty members and 600 undergraduate students to collaborate on research. She oversaw the creation of the NYU Stern undergraduate Office of Student Engagement (OSE), and the College enjoyed 98% summer internships in the junior year, a strong 98% placement rate within six months of graduation, and one of the highest entry-level salaries among undergraduate business programs. Relying on her background, she prioritized brand building and promoting student pride, and this was reflected in student satisfaction surveys over the last seven years, and the popularity of the #IAmStern/#WeAreStern campaign on social media. Menon, who reported directly to the President of NYU, was a member of NYU’s Senior Leadership Team, and served on several university committees addressing issues of affordability, judiciary and curriculum.

Menon has held appointments at leading business institutions, including the Wharton School at the University of Pennsylvania where she was the Laura and John J. Pomerantz Professor of Marketing (2008-2010), the Indian School of Business where she was a Visiting Professor (2009, 2011), Stanford University (Fall 2000) and the Indian Institute of Management-Bangalore (Spring 2000) where she was a Visiting Scholar. She earned her Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign in 1991.

Research Interests

  • Consumer psychology
  • Survey methodology and questionnaire design
  • Branding and marketing strategy
  • Contextual influences on consumer judgments
  • The role of emotions in decision making
  • Advertising of health information and perceptions of risk

Courses Taught

  • Brand Strategy
  • Consumer Behavior
  • Customer Insights for Decision Making
  • Marketing Core
  • Marketing Research

Academic Background

Ph.D., Business Administration (minor, Social Psychology), 1991
University of Illinois at Urbana- Champaign

M.A., Economics, 1983
Madras Christian College, Madras University

B.A., Economics, 1981
Stella Maris College, Madras University

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Innovate Possible

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Areas of Expertise


  • Brand Reputation Management
  • Consumer Psychology/Behavior
  • Customer Relationship Management
  • Market Research
  • Social Media
  • Strategic Planning