Joined Stern 2012
Leonard N. Stern School of Business
40 West Fourth Street, 803
New York, NY 10012
Fran Gormley is a highly successful serial entrepreneur in branding and innovation. She founded and sold a branding firm to an Interpublic Group venture, and then opened Greenwich Marketing Group.
Her clients have included: Johnson & Johnson Consumer Healthcare, The Metropolitan Museum of Art, Novartis, Bausch + Lomb, Hologic, J.P. Morgan Chase & Company, Citibank, Mastercard and PayPal.
Fran has led the strategic development for over 40 brands spanning the healthcare, technology, financial services, communications, consumers packaged goods and non-profit sectors. Her global branding experience encompasses positioning both corporate (Johnson & Johnson, Bausch + Lomb, Citibank, JP Morgan Chase & Company) and product brands (Acuvue, Aveeno, Band-Aid Brand, Chase Freedom, Johnson’s, Neutrogena and Rogaine).
Fran also has a solid track record of innovation, including the creation of Chase Freedom, a new credit card that generated a record number of accounts in its first year and is still going strong a decade later; Biotrue, a new, highly successful global eye health brand for Bausch + Lomb; and rebranding Genius 3D Mammography, a superior exam that significantly improves early detention.
Prior to her consulting career, Fran was Director of Positioning, New Products & Advertising at Citibank Card Services. She began her career at Young & Rubicam in New York.
Fran created the Branding + Innovation Consulting Lab at Stern. Citibank, Mastercard, BlackRock, National Geographic Partners, Time Inc. and Spotify have been clients in this experiential learning course.
M.S., Social Psychology
Rutgers, The State University
Fairleigh Dickinson University