Bryan Bollinger

Bryan Bollinger

Joined Stern 2019

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 804
New York, NY 10012

Personal website


Bryan Bollinger rejoined New York University Stern School of Business as Associate Professor of Marketing in July 2019. He previously taught at NYU Stern between 2011 and 2014.

Professor Bollinger’s research portfolio aims to understand the causal effects of policymakers’ decisions in sustainability domains and the interdependent reactions by consumers and firms. Examples include drivers of solar adoption and pricing, the role of home-automation and dynamic pricing on demand response, and the effect of nutritional labeling. His research has been supported by grants from the Department of Energy, National Science Foundation, Environmental Protection Agency and others. His research has appeared in multiple outlets including Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, American Economic Journal: Economic Policy and Nature; it has been highlighted in news outlets such as The Economist, NPR, The New York Times and Harvard Business Review.

Before rejoining NYU Stern in 2019, Professor Bollinger spent five years at Duke University teaching in the daytime and executive MBA programs, as well as in the PhD program. He currently serves on the editorial boards of Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Quantitative Marketing and Economics, and Journal of Sustainable Marketing.

Professor Bollinger received his BA and BE in engineering at Dartmouth College and his MA in Economics and PhD in Marketing at Stanford University.

Research Interests

  • Technology Adoption and Diffusion
  • Energy, Environmental, and Health Policy
  • Marketing Mix Effectiveness
  • Peer/network Effects and Spillovers
  • Sustainability Marketing
  • Empirical Methods

Courses Taught

  • Advanced Empirical Methods
  • Introduction to Marketing
  • New Product Development

Academic Background

Ph.D., Marketing, 2011
Stanford University Graduate School of Business

M.A., Economics, 2010
Stanford University

B.A. and B.E., Engineering, 2003
Dartmouth College

Areas of Expertise


  • Industrial Organization


  • Energy/Environment


  • Digital Marketing/Advertising
  • New Product Development
  • Pricing