NYU Stern School of Business

Undergraduate College

MGMT-UB.0011.007 (C50.0011): INTERNATIONAL STUDIES PROGRAM:

Spring 2012

Instructor Details

Narayanan, Sunder

snarayan@stern.nyu.edu

R 2-3

901 Tisch Hall

 

Course Meetings

MW, 6:30pm to 7:45pm

Tisch T-UC21


Final Exam:

Schedule exceptions
    Class will not meet on:
    Class will meet on:

 

Course Description and Learning Goals

The International Study Program (ISP) course is a complement to the Economics of Global Business (EGB) course.  The central objective of the EGB course was to introduce students to the causes and consequences of economic globalization.  Towards the end of the EGB course, however, the fact of wide differences in the institutional contexts, and resource bases within which business is conducted in different national settings was pointed out.  These differences are driven by historical, politico-legal, social, and cultural forces as well as economic realities, and can result in significant divergence in actual national goals, policies and economic achievements compared to what would be predicted by global economic reasoning alone.

The main objective of the ISP course is to enrich students’ understanding of variations in the institutional, and resource contexts of nations and the impact of these variations on national economic growth, globalization and the management of multinational firms. We will start by developing a framework for country analysis that can be applied to understanding the economic performance of any country in the world, and the challenges, opportunities and risks to multinational firms of doing business in any country in the world.   Classroom time will be spent applying this framework to several countries in Latin America.

Pursuit of the main objective of the course will then proceed with a visit to Buenos Aires, Argentina during which students will be able to observe directly how the institutions and resources there impact how business is done there compared to in other countries, particularly the U.S.  While in BA, students will participate in presentations and discussions with multinational company managers headquartered there.  In addition, students will have time on their own to explore the history, cultural sites, and local customs of Buenos Aires and Argentina.

The course will culminate in a school-wide competition among student teams from all sections of the International Study Program course.  The competition will require that each team prepare and present a report that diagnoses the major longer-term performance opportunities and challenges facing the company visited, and makes strategic recommendations to its management addressing those opportunities and challenges. 

 

Course Outline

 MODULE 1: INTERNATIONAL BUSINESS CONCEPTS

Day

Date

Topic

Readings/Assignments

Mon

1/23

International Business:  Introduction

Blackboard:  Professor Guth’s Video Lectures

Wed

1/25

International Business: Internationally Transferable Firm-Specific Advantages

Collis/Montgomery:  Chapter 2

Blackboard:  Verbeke (pp. 13-23)

Mon

1/30

International Business:  Location-Bound Firm-Specific Advantages

Reading:  Clusters and Competition

Blackboard:  Verbeke (pp. 23-27)

Case:  Dutch Flower Cluster

Wed

2/1

International Business:  Location Advantages

Blackboard:  The GCR Report (pp. 3-12)

Blackboard:  Verbeke (pp. 27-37)

Mon

2/6

International Strategy:  Leveraging Competitive Advantages

Hill:  Chapters 12 and 14

Case:  Finland and Nokia

Wed

2/8

International Strategy:  Applications to Emerging Markets

Reading: Emerging Giants

Case:  LAN and Southwest Airlines

Mon

2/13

An Overview of Latin America:  Political Economy

Hill:  Chapter 2

Case:  McDonald’s Argentina

Wed

2/15

An Overview of Latin America:  Competitive Landscape

Hill:  Chapter 3

Case:  Coke in Brazil

Mon

2/20

President’s Day

No class

Wed

2/22

An Overview of Latin America:  Culture and Consumption

Due:  Industry/Firm Analysis

Case:  Boca Juniors

Mon

2/27

Case Competition:  Groups 1-4

Case:  Arcor

Wed

3/1

Case Competition:  Groups 5-8

Case:  Globant

Mon

3/6

Exam

 

Wed

3/8

Project:  Introduction

Blackboard:  Previous year presentations

MODULE 2: THE TRIP (ACTIVITIES IN BOLD LETTERS ARE MANDATORY)

Day

Date

Topic

Readings/Assignments

Fri

3/10

Depart NYC

Sat

3/11

Afternoon: Optional City Tour.  Evening: Group Dinner.  Dress Code is Business Casual (no jeans, shorts, T-shirts, tank tops, sneakers, or open-toed shoes.  Ties or jackets optional).

Sun

3/12

Group Exploration and Activities (All Day)

Mon

3/13

Morning free.

Afternoon LecturesDress Code is Business Casual (see above).

Tue

3/14

Corporate Visits (All Day) – Dress Code is Business Casual and also factory-safe attire (no loose article of clothing or ties, proper shoes, and no high heels)

Wed

3/15

Free Day – Optional Trip Arranged by Travel Agent

Thu

3/16

Morning free.  Leave for Airport in the Afternoon

Fri

3/17

Arrive NYC

 

MODULE 3: PROJECT WORK AND COMPETITION

Day

Date

Topic

Readings/Assignments

Mon

3/20

Trip:  Discussion and Debriefing

Due:  Trip Learning Report

Wed

3/22

Guest lecture:  in Argentina on 3/13

No class – Work on Country Report

Mon

3/27

Guest lecture:  in Argentina on 3/13

No class – Work on Country Report

Due:  Country Comparison Report

Wed

3/29

Guest lecture:  in Argentina on 3/13

No class – Work on Proposal

Mon

4/3

Project:  Proposals (Groups 1-4 only)

Bring pictures for the slideshow

Wed

4/5

Project:  Proposals (Groups 5-8 only)

Bring pictures for the slideshow

Mon

4/10

Project:  Company visit in Argentina

No class – Work on Project

Wed

4/12

Project:  Company visit in Argentina

No class – Work on Project

Mon

4/17

Project:  Company visit in Argentina

No class – Work on Project

Wed

4/19

Project:  Company visit in Argentina

No class – Work on Project

Mon

4/24

PRESENTATION SLIDES DUE BY 12 NOON(Upload to Blackboard – please do NOT email us the slides)

Mon

4/24

Project:  Presentations (Groups 1-4)

Mandatory Attendance

Wed

4/26

Project:  Presentations (Groups 5-8)

Mandatory Attendance

Mon

5/1

Project:  Work on Strategy Report

Due: Final Strategy Report

Wed

5/3

Competition Semi-Finalist Announced

No class

Fri

5/5

Competition Finals (1-3 PM)

Mandatory Attendance

 

Required Course Materials

1.      International Study Program – Latin America, a custom textbook, consisting of

a.       Chapters 2, 3, 12, and 14 from Hill, C.W.L., International Business 9E,

b.      Chapter 2 from Collis and Montgomery, Corporate Strategy: A Resource-Based Approach, 2E

c.       Chapter 1 from Verbeke, Alain, International Business Strategy, and

d.      HBS reading on Emerging Giants.

 (The above custom textbook can be purchased as a print version at the NYU Bookstore, or on-line as an ebook from- (https://ebooks.primisonline.com).

 

2.      The Global Competitiveness Report, 2009-2010,by the World Economic Forum (posted on Blackboard)

 

Additional Packet from Harvard Business School Publishingfor the following 7 readings – Colgate Max Fresh, Colombia Competitiveness, Gallardo Mexico, McDonald Argentina, Lan in 2008, Boca Juniors, and Coke Brazil – can be purchased and downloaded at: http://cb.hbsp.harvard.edu/cb/access/7396613

 

Assessment Components

EVALUATION

 
Individual
Class & trip participation                      15%
Country comparison report                   15%
Exam                                                    20%
Strategy report                                      15%
Total Individual                                    65%
 
Group
Industry Analysis                                  15%
Project Presentation                                              20%
Total Group                                          35%
 
 

 

Group Projects

Guidelines for Group Projects

Business activities involve group effort. Consequently, learning how to work effectively in a group is a critical part of your business education.

Every member is expected to carry an equal share of the group’s workload. As such, it is in your interest to be involved in all aspects of the project. Even if you divide the work rather than work on each piece together, you are still responsible for each part. The group project will be graded as a whole:   its different components will not be graded separately. Your exams may contain questions that are based on aspects of your group projects.

It is recommended that each group establish ground rules early in the process to facilitate your joint work including a problem-solving process for handling conflicts. In the infrequent case where you believe that a group member is not carrying out his or her fair share of work, you are urged not to permit problems to develop to a point where they become serious. If you cannot resolve conflicts internally after your best efforts, they should be brought to my attention and I will work with you to find a resolution.

You will be asked to complete a peer evaluation form to evaluate the contribution of each of your group members (including your own contribution) at the conclusion of each project. If there is consensus that a group member did not contribute a fair share of work to the project, I will consider this feedback during grading.

 

Grading

At NYU Stern we seek to teach challenging courses that allow students to demonstrate their mastery of the subject matter.  In general, students in undergraduate core courses can expect a grading distribution where: 

Note that while the School uses these ranges as a guide, the actual distribution for this course and your own grade will depend upon how well you actually perform in this course.

 

Re-Grading

The process of assigning grades is intended to be one of unbiased evaluation. Students are encouraged to respect the integrity and authority of the professor’s grading system and are discouraged from pursuing arbitrary challenges to it.

If you believe an inadvertent error has been made in the grading of an individual assignment or in assessing an overall course grade, a request to have the grade re-evaluated may be submitted. You must submit such requests in writing to me within 7 days of receiving the grade, including a brief written statement of why you believe that an error in grading has been made.

 

Professional Responsibilities For This Course

Attendance

 

Participation

In-class contribution is a significant part of your grade and an important part of our shared learning experience. Your active participation helps me to evaluate your overall performance.
You can excel in this area if you come to class on time and contribute to the course by:

 

Assignments

 

Classroom Norms

 

Stern Policies

General Behavior
The School expects that students will conduct themselves with respect and professionalism toward faculty, students, and others present in class and will follow the rules laid down by the instructor for classroom behavior.  Students who fail to do so may be asked to leave the classroom. 

 

Collaboration on Graded Assignments
Students may not work together on graded assignment unless the instructor gives express permission. 

 

Course Evaluations
Course evaluations are important to us and to students who come after you.  Please complete them thoughtfully.

 

Academic Integrity

Integrity is critical to the learning process and to all that we do here at NYU Stern. As members of our community, all students agree to abide by the NYU Stern Student Code of Conduct, which includes a commitment to:

The entire Stern Student Code of Conduct applies to all students enrolled in Stern courses and can be found here:

Undergraduate College: http://www.stern.nyu.edu/uc/codeofconduct
Graduate Programs: http://w4.stern.nyu.edu/studentactivities/involved.cfm?doc_id=102505

To help ensure the integrity of our learning community, prose assignments you submit to Blackboard will be submitted to Turnitin.  Turnitin will compare your submission to a database of prior submissions to Turnitin, current and archived Web pages, periodicals, journals, and publications.  Additionally, your document will become part of the Turnitin database.

 

Recording of Classes

Your class may be recorded for educational purposes

 

Students with Disabilities

If you have a qualified disability and will require academic accommodation of any kind during this course, you must notify me at the beginning of the course and provide a letter from the Moses Center for Students with Disabilities (CSD, 998-4980, www.nyu.edu/csd) verifying your registration and outlining the accommodations they recommend.  If you will need to take an exam at the CSD, you must submit a completed Exam Accommodations Form to them at least one week prior to the scheduled exam time to be guaranteed accommodation.

 

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