NYU Stern School of Business

Undergraduate College


Spring 2011

Instructor Details

Srivatsan, Venkat



M, W 5-6 PM

KMC 8-85


Course Meetings

TR, 4:55pm to 6:10pm

Tisch T-UC19

Final Exam:

Schedule exceptions
    Class will not meet on:
    Class will meet on:


Course Description and Learning Goals

The International Study Program (ISP) course is the supplement to the Economics of Global Business (EGB) course.  The central objective of the EGB course was to introduce students to the causes and consequences of economic globalization.  However, the ISP course focuses on the wide differences in the institutional contexts, and resource bases within which business is conducted in different national settings was pointed out.  These differences are driven by historical, politico-legal, social, and cultural forces as well as economic realities, and can result in significant divergence in actual national goals, policies and economic achievements compared to what would be predicted by global economic reasoning alone.

The main objective of the ISP course is to enrich students’ understanding of variations in the institutional, and resource contexts of nations and the impact of these variations on an individual firm’s strategies. We will start by developing a framework for country analysis that can be applied to understanding the economic performance of any country in the world, and follow up with outlining the challenges, opportunities and risks to multinational firms of doing business in this environment. We will be making extensive use of international strategy case studies.

Pursuit of the main objective of the course will also then proceed with a visit to Buenos Aires, Argentina during which students will be able to observe directly how the institutions and resources there impact how business is done there compared to in other countries, particularly the U.S.  While in BA, students will participate in presentations and discussions with multinational company managers headquartered there.  In addition, students will have time on their own to explore the history, cultural sites, and local customs of Buenos Aires and Argentina.

The course will culminate in a school-wide competition among student teams from all sections of the International Study Program course.  The competition will require that each team prepare and present a report that diagnoses the major longer-term performance opportunities and challenges facing the company visited, and makes strategic recommendations to its management addressing those opportunities and challenges. 



Course Outline

CLASS SCHEDULE (Please pay special attention to items in bold letters)








Introduction to the Course






Culture Environment of International Business

Chapters 3 from Hill



The Political Environment of International Business

Chapter 2 from Hill

Finalize groups. Select a name for your team and email TF.



National Competitiveness

The GCR Report

Case: Finland/Nokia



Introduction to Strategy

Ch 2 from Collis & Montgomery

Case: Atletico Boca Juniors



Entering Foreign Markets

Chapter 14 from Hill

Case: Jollibee Foods Inc



Strategic Alternatives for MNCs

Chapter 12 from Hill

Case Presentation: Coke in Brazil



Integrative strategy framework for ISP

Verbeke – Ch.1

Case Presentation:

Colgate’s Max Fresh



Integrative strategy framework for ISP

Verbeke – Ch.1

Case Presentation: Grupo Bimbo



Integrative strategy framework for ISP

Verbeke – Ch.1

Case Presentation: Dogus Group




Emerging market MNCs

Emerging Giants

Case Presentation: Ports of China

TFs will announce your meeting and presentation dates and times



Argentina : Background

Chapter 1 & 7 from Vanden/Prevost

Case Presentation: Rodamas Group



Argentina : Background

Chapter 5 & 14 from Vanden/Prevost

Case Presentation: Netcare’s International Expansion

DUE: Individual report on comparative analysis



Pre-Trip Session


Passport Argentina Guide

Case Presentation:

Guam Visitor’s Bureau

DUE: Company SWOT & Questions









Depart NYC



Afternoon: Optional City Tour.  Evening: Group Dinner.  Dress Code is Business Casual (no jeans, shorts, T-shirts, tank tops, sneakers, or open-toed shoes).  Ties or jackets optional



Free Day (Optional Tour Arranged by Travel Agent)



Morning Lectures.  Dress Code is Business Casual (see above).

Afternoon free.



Corporate Visits (All Day) – Dress Code is Business Casual and also factory-safe attire (no loose article of clothing or ties;  proper shoes – and no high heels)



Estancia Trip (All Day)



Morning free.  Leave for Airport in the Afternoon



Arrive NYC









Trip debriefing

DUE: 5 learnings assignment



Preparing for the ISP competition

Case: LAN Airlines in 2008







Preparing for the ISP competition

No class – Group work



Required Course Materials


1.      International Study Program – Latin America, a custom textbook, consisting of

1.      Chapters 2,3,12, and 14 from Hill, C.W.L., International Business 8E,

2.      Chapter 2 from Collis and Montgomery, Corporate Strategy: A
Resource-Based Approach, 2E

3.      Chapter 1 from Verbeke, International Business Strategy (2009)

4.       Emerging Giants: Building World-Class Companies in Emerging Markets
(HBS, 9-703-431)

 (The above custom textbook can be purchased as a print version at the NYU Bookstore, or on-line as an ebook from- (https://ebooks.primisonline.com).

2.      The Global Competitiveness Report, 2009-2010, by the World Economic Forum (posted on Blackboard)

3.      Additional Case Packet from Harvard Business School Publishing can be purchased and downloaded at TBA


1.      http://lanic.utexas.edu/

2.      http://lac.eads.usaidallnet.gov/

3.      http://www.eclac.org/

4.      http://www.usaid.gov/locations/latin_america_caribbean/

5.      http://www.export.gov/



Assessment Components


Class & trip participation                      7%
Comparative Analysis Report              15%
Exam                                                    25%
Strategy Analysis Report                      15%
Trip Learnings report                            3%
Total Individual                                   65%
Class Case presentation                       12%
Company SWOT & Questions             3%
Project Presentation                             20%
Total Group                                          35%


Group Projects

Guidelines for Group Projects

Business activities involve group effort. Consequently, learning how to work effectively in a group is a critical part of your business education.

Every member is expected to carry an equal share of the group’s workload. As such, it is in your interest to be involved in all aspects of the project. Even if you divide the work rather than work on each piece together, you are still responsible for each part. The group project will be graded as a whole:   its different components will not be graded separately. Your exams may contain questions that are based on aspects of your group projects.

It is recommended that each group establish ground rules early in the process to facilitate your joint work including a problem-solving process for handling conflicts. In the infrequent case where you believe that a group member is not carrying out his or her fair share of work, you are urged not to permit problems to develop to a point where they become serious. If you cannot resolve conflicts internally after your best efforts, they should be brought to my attention and I will work with you to find a resolution.

You will be asked to complete a peer evaluation form to evaluate the contribution of each of your group members (including your own contribution) at the conclusion of each project. If there is consensus that a group member did not contribute a fair share of work to the project, I will consider this feedback during grading.



At NYU Stern we seek to teach challenging courses that allow students to demonstrate their mastery of the subject matter.  In general, students in undergraduate core courses can expect a grading distribution where: 

  • 25-35% of students can expect to receive A’s for excellent work
  • 50-70% of students can expect to receive B’s for good or very good work
  • 5-15% of students can expect to receive C’s or less for adequate or below work 

Note that while the School uses these ranges as a guide, the actual distribution for this course and your own grade will depend upon how well you actually perform in this course.



The process of assigning grades is intended to be one of unbiased evaluation. Students are encouraged to respect the integrity and authority of the professor’s grading system and are discouraged from pursuing arbitrary challenges to it.

If you believe an inadvertent error has been made in the grading of an individual assignment or in assessing an overall course grade, a request to have the grade re-evaluated may be submitted. You must submit such requests in writing to me within 7 days of receiving the grade, including a brief written statement of why you believe that an error in grading has been made.


Professional Responsibilities For This Course


  • Class attendance is essential to your success in this course and is part of your grade. An excused absence can only be granted in cases of serious illness, grave family emergencies, or religious observance and must be documented. Job interviews and incompatible travel plans are considered unexcused absences. Where possible, please notify me in advance of an excused absence.



In-class contribution is a significant part of your grade and an important part of our shared learning experience. Your active participation helps me to evaluate your overall performance.
You can excel in this area if you come to class on time and contribute to the course by:

  • Providing strong evidence of having thought through the material.
  • Advancing the discussion by contributing insightful comments and questions.
  • Listening attentively in class.
  • Demonstrating interest in your peers' comments, questions, and presentations.
  • Giving constructive feedback to your peers when appropriate.



  • Late assignments will either not be accepted or will incur a grade penalty unless due to documented serious illness or family emergency. Exceptions to this policy for reasons of religious observance or civic obligation will only be made available when the assignment cannot reasonably be completed prior to the due date and you make arrangements for late submission in advance.


Classroom Norms

  • Arrive to class on time and stay to the end of the class period. Chronically arriving late or leaving class early is unprofessional and disruptive to the entire class.  Repeated tardiness will have an impact on your grade.
  • Turn off all electronic devices prior to the start of class. Laptops, cell phones and other electronic devices are a distraction to everyone.


Stern Policies

General Behavior
The School expects that students will conduct themselves with respect and professionalism toward faculty, students, and others present in class and will follow the rules laid down by the instructor for classroom behavior.  Students who fail to do so may be asked to leave the classroom. 


Collaboration on Graded Assignments
Students may not work together on graded assignment unless the instructor gives express permission. 


Course Evaluations
Course evaluations are important to us and to students who come after you.  Please complete them thoughtfully.


Academic Integrity

Integrity is critical to the learning process and to all that we do here at NYU Stern. As members of our community, all students agree to abide by the NYU Stern Student Code of Conduct, which includes a commitment to:

  • Exercise integrity in all aspects of one's academic work including, but not limited to, the preparation and completion of exams, papers and all other course requirements by not engaging in any method or means that provides an unfair advantage.
  • Clearly acknowledge the work and efforts of others when submitting written work as one’s own. Ideas, data, direct quotations (which should be designated with quotation marks), paraphrasing, creative expression, or any other incorporation of the work of others should be fully referenced. 
  • Refrain from behaving in ways that knowingly support, assist, or in any way attempt to enable another person to engage in any violation of the Code of Conduct. Our support also includes reporting any observed violations of this Code of Conduct or other School and University policies that are deemed to adversely affect the NYU Stern community.

The entire Stern Student Code of Conduct applies to all students enrolled in Stern courses and can be found here:

Undergraduate College: http://www.stern.nyu.edu/uc/codeofconduct
Graduate Programs: http://w4.stern.nyu.edu/studentactivities/involved.cfm?doc_id=102505

To help ensure the integrity of our learning community, prose assignments you submit to Blackboard will be submitted to Turnitin.  Turnitin will compare your submission to a database of prior submissions to Turnitin, current and archived Web pages, periodicals, journals, and publications.  Additionally, your document will become part of the Turnitin database.


Recording of Classes

Your class may be recorded for educational purposes


Students with Disabilities

If you have a qualified disability and will require academic accommodation of any kind during this course, you must notify me at the beginning of the course and provide a letter from the Moses Center for Students with Disabilities (CSD, 998-4980, www.nyu.edu/csd) verifying your registration and outlining the accommodations they recommend.  If you will need to take an exam at the CSD, you must submit a completed Exam Accommodations Form to them at least one week prior to the scheduled exam time to be guaranteed accommodation.


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