NYU Stern School of Business

Undergraduate College

MGMT-UB.0011.013 (C50.0011): INTERNATIONAL STUDIES PROGRAM:

Spring 2013

Instructor Details

Fischer, Eileen

efischer@stern.nyu.edu

646-591-8760

Mon. through Thur. 12:30 - 2:00; by appt.

KMC 7-154


DRAFT SYLLABUS

 

Course Meetings

TR, 3:30pm to 4:45pm

KMC 4-80


Final Exam:

Schedule exceptions
    Class will not meet on:
    Class will meet on:

 

Course Description and Learning Goals

The main objective of the ISP course is to develop the skills needed to formulate sound international business strategies.  In order to accomplish that objective, we will:

During our trip to Barcelona, Spain, we will meet with our firm to gather additional information and gain the perspective of senior management.  We will also attend presentations that discuss European business and economic issues.  In addition, we will have time to explore the history, cultural sites, and local customs of Barcelona. 

Following our return, you will work with your group to diagnose the major longer-term performance opportunities and challenges facing the company and make strategic recommendations to address those opportunities and challenges.   Each group will make a presentation in class.  A winning team will be chosen to compete on the European level.   The course culminates in a school-wide competition among the winners from the three geographic regions.

 

Course Outline

				 
				International Studies Program  - Schedule of Topics and Assignments 
				Spring 2013, Section 13
				 

Class    

Day

Date

 

Topic

Assignment

 

1

 

Tues

 

1/29

 

Introduction to the Course

 

 

 

Understanding the Country Business Environment

 

2

 

Thurs.

 

1/31

 

Ignore the Country Business Environment:  A Costly Mistake

 

Prepare for Discussion: “Wal-Mart in Europe” – HBS 9-704-027;     Preparation Guide on BB

 

 

3

 

Tues

 

2/5

 

Impact of Political, Economic and Legal Systems

 

Introduction to Country Analysis

·         Global Competitiveness Report

·         “Doing Business in …”

·         EIU Report

 

 

Read:  “The Next Russian Revolution”, The Atlantic, Oct. 2011 (posted on BB with discussion question)

 

Read:  “Why Denmark Loves Globalization” 11/15/07, Time; (posted on BB with discussion question)

 

Familiarize Yourself with the Global Competitiveness Report http://www.weforum.org/issues/global-competitiveness;  see Country reports posted on BB

 

 

4

 

Thurs.

 

2/7

 

Political, Economic and Legal Environment in Spain

 

Impact of EU Membership

 

Read:  “The Road to Lisbon” and focus on the section beginning with “Growth and Security” (page 11).  Preparation questions on BB

 

Read:  “Spain:  Can the House Resist the Storm?”  Preparation questions on BB

 

 

5

 

Tues

 

2/12

 

Impact of Culture  

 

Read:  “Distance Still Matters” (posted on BB)

 

Prepare for Submission in Class:  Cultural Insight Assignment (Details on BB)

 

 

Required Course Materials

There is a common abbreviated text for all European sections and a case packet unique to every section.  All Materials are in paper copy at the bookstore or can be purchased in digital format (instructions below).

1.     Abbreviated Text for All Europe Sections - ISBN TBD:

·         The Strategy of International Business

·         Entry Strategy and Strategic Alliances

·       

2.    Cases and Readings for Section 10, ISBN  TBD:

·         Wal-Mart in Europe – HBS 9-704-027

·         Denmark:  Globalization of the Welfare State – HBS 9-709-015

·         Spain:  Can the House Resist the Storm?  HBS 9-709-021

·         European Union:  The Road to Lisbon   HBS 9-711-032

·         Indesit Company:  Does Global Matter?   HBS 9-308-071

·         Zara:  Fast Fashion  HBS 9-703-497

·         Grolsch:  Growing Globally  HBS PG0-001

3.    Readings - Posted on Blackboard.  These are posted by class session and have preparation questions.  These are not optional but an integral part of the class.

·       

 

Assessment Components

Evaluation  Note;  Dates of Assignments have not been changed to 2013 dates

Individual Assignments - 65%

 

Participation; all of the below contribute to  your participation grade

15%

  • In-Class Discussions – Cases and Readings
 
  • Learnings from trip
 
  • Cultural Insight Assignment
 

Country Impact Report

15%

Exam

20%

Final Strategic Recommendation

15%

Group Assignments - 35%

 

   Industry Report and Company SWOT

10%

   Presentation of Strategic Recommendations

25%

Individual Assignments (65%)

Participation (15%)

In-Class Participation- Participation during class is a very important component of the learning process. Thus, the first requirement is that you attend class.  Students are expected to contribute to class discussions about articles and cases.  If you are hesitant to speak in class, see me and we can discuss ways to help you contribute.

If you must miss a class, please notify Sonia in advance by email.  I understand that you may need to miss classes for interviews.  However, if you schedule an excessive number of interviews during this class, it will negatively impact your participation grade.

Laptops and cell phones are a disturbance to both students and the professor.  All electronic devices must be turned off prior to the start of class.  Please no texting, I can see you and so can your classmates. 

Participation in scheduled events and programs during the trip to Barcelona is critical.  During the trip, you are required to adhere to the Stern Undergraduate Code of Conduct.  Violations are dealt with severely.   

Learnings From the Trip  Due before class on Tuesday, March 20

Write 1-2 pages on 5 important insights or observations that you made during the ISP trip.  Learnings can include:  thoughts from the academic lectures, observations on business culture, general cultural insights and travel experiences.   This is an ungraded assignment that contributes to your participation grade. 

For those who are not traveling to Barcelona, you will have an alternate assignment.  It is your responsibility to discuss this alternate assignment with me by 2/14.  The assignment will be due on Tuesday, 3/20.  

Cultural Insight Assignments– Assignment is detailed on Blackboard.   These is an ungraded assignment that contributes to your participation grade.    

Country Impact Report (15%) - Due by Thursday, 2/23
 Consider the following three questions:

1)    How does being headquartered in Spain impact your firm’s business?  Consider country factors such as:  history, geography, political system, legal regulation and enforcement, market size, and culture.  Not all of these factors will be relevant.

2)    If your firm was located in Country X(see below), how would the Country impact your firm’s business? 

3)    Overall, which Country, Spain or Country X, offers your firm the most competitive advantage (or disadvantage)?

Country X:  Chose one of the following six Countries:
·         Denmark
·         France
·         Russia
·         Hungary
·         Germany 
·         Italy

It is suggested, although not required, that each team member selects a different Country.  This will broaden the team’s knowledge of markets.

 Suggested length:  5 to 6 pages, double spaced.  Submit via Turnitin before class.

Exam (20%) – Tuesday 3/27
The exam will cover the material from the beginning of the semester, including the trip.  The exam will ask you to apply knowledge, not to memorize.  I will provide sample questions and discuss the format before the exam.

Final Individual Strategic Recommendation (15%)– Due by 6:00 pm Friday, 5/4

Prepare an integrated set of strategic recommendations for management based on:   your team’s work, the presentations in class and any additional insights you gained during the presentations. 

Your report should begin with a ‘situation analysis’, including the current financial situation.  Then, state your recommendation and provide supporting points.  Remember, a strong recommendation will explain why some viable alternatives are being rejected.  There will be many strong recommendations presented in class.  In this assignment, you should explain why you have not chosen the strongest alternatives.  You do NOT need to comment on all group recommendations.

Present your recommendations in terms of the potential impact on the firm’s performance – growth, profitability, competitive position.  Illustrate how this recommendation uses their competitively valuable resources, and the “affordability” in terms of the cash flows and debt capacity of the firm. 

Suggested length is 5 to 6 pages, [excluding appendices], double-spaced, 12 point Arial or comparable font.  A format for the paper will be provided in class.

Group Assignments (35%)

We will begin to form groups of 5 people in the first class.  You may choose your group members and we will assist those groups that have less than 5 people.  Groups of 6 are highly undesirable.  Also, each group can have no more than one person who is not going on the trip.

Industry Report and Company Questions (10%)– Due Tuesday, 2/14; Submit via Turnitin before class

For our company’s industry,

For our company,

Suggested length is 5 to 6 typewritten pages, not including appendices, double-spaced, 12 point, Arial or comparable font.

Group Presentation of Strategic Recommendation (25%)– Slides due for all teams by Monday 4/23 at 6:00 pm.; Submit to Blackboard

Project Proposal- After we return from our company visit, groups develop a Project Proposal (Due: Wednesday, 3/28 6:00 pm, submit via Turnitin).  The proposal should outline:

These are not graded but will allow me to provide better direction during our brief meetings scheduled on 3/29 and 4/3.   These are your preliminary thoughts.  Format - one to two pages; bullet points are fine.

Strategic Recommendation and Presentation- Each group will develop strategic recommendations and present those recommendations in class.  Presentations are 15 minutes, plus 2 minutes for Q&A.  Please time your presentations properly. 

A winning team will be selected from each section.  That team will then compete in a Regional Playoff on Friday morning, May 4.  Winners of the three Regional Playoffs will compete in a Global Competition on Friday afternoon.

A general outline for your presentation is given below (additional guidance will be provided in class):

For each presentation, students will complete an anonymous feedback form.  The feedback forms will be available to each team.  In choosing the winning team, I consider student feedback and input from our TF.  However, the choice of the winning team is solely my responsibility.

Team members will have an opportunity to evaluate their team members at the end of the course.  Members who do not meet team responsibilities will receive lower grades. 

Peer evaluation forms are available on Blackboard.  I urge you to speak to me during the project work if there are team problems.  I can help address group issues and make this a good learning experience.

 

Group Projects

Every member is expected to carry an equal share of the group’s workload. It is recommended that each group establish ground rules early in the process to facilitate your joint work including a problem-solving process for handling conflicts. If a group member is not carrying his or her fair share of work, you are urged to address the problem and not let it develop to a point where it becomes serious. If you cannot resolve conflicts internally after your best efforts, they should be brought to my attention and I will work with you to find a resolution.

You will be asked to complete a peer evaluation form to evaluate the contribution of each of your group members (including your own contribution) at the conclusion of each project. If there is consensus that a group member did not contribute a fair share of work to the project, I will consider this feedback during grading.

 

Grading

At NYU Stern we seek to teach challenging courses that allow students to demonstrate their mastery of the subject matter.  In general, students in undergraduate core courses can expect a grading distribution where: 

Note that while the School uses these ranges as a guide, the actual distribution for this course and your own grade will depend upon how well you actually perform in this course.

 

Re-Grading

The process of assigning grades is intended to be one of unbiased evaluation. Students are encouraged to respect the integrity and authority of the professor’s grading system and are discouraged from pursuing arbitrary challenges to it.

If you believe an inadvertent error has been made in the grading of an individual assignment or in assessing an overall course grade, a request to have the grade re-evaluated may be submitted. You must submit such requests in writing to me within 7 days of receiving the grade, including a brief written statement of why you believe that an error in grading has been made.

 

Professional Responsibilities For This Course

Attendance and Class and Trip Participation (15%)

Attendance will be taken for each class session.  However, attendance alone does NOT constitute participation.  Participation during class is a very important component of the learning process. Students are expected to contribute to class discussions, especially when cases are being analyzed.  If you are hesitant to speak in class, see me and we can discuss ways to help you contribute.

If you must miss a class, please notify me and the TF in advance by email.  I understand that you may need to miss classes for interviews.  However, if you schedule an excessive number of interviews during this class, it will negatively impact your participation grade.

Laptops and cell phones are a disturbance to both students and professors.  All electronic devices must be turned off prior to the start of class. 

Participation in scheduled events and programs during the trip to Barcelona is also critical.  For those who have obtained permission to miss the trip, you will be given a make-up assignment.  It is your responsibility to discuss this alternate assignment with me.  

During the trip, you are required to adhere to the Stern Undergraduate Code of Conduct.  Violations are dealt with severely.  

Assignments

Classroom Norms

 

Stern Policies

General Behavior
The School expects that students will conduct themselves with respect and professionalism toward faculty, students, and others present in class and will follow the rules laid down by the instructor for classroom behavior.  Students who fail to do so may be asked to leave the classroom. 

Collaboration on Graded Assignments
Students may not work together on graded assignment unless the instructor gives express permission.

 

Academic Integrity

Integrity is critical to the learning process and to all that we do here at NYU Stern. As members of our community, all students agree to abide by the NYU Stern Student Code of Conduct, which includes a commitment to:

The entire Stern Student Code of Conduct applies to all students enrolled in Stern courses and can be found here:

Undergraduate College: http://www.stern.nyu.edu/uc/codeofconduct
Graduate Programs: http://w4.stern.nyu.edu/studentactivities/involved.cfm?doc_id=102505

To help ensure the integrity of our learning community, prose assignments you submit to Blackboard will be submitted to Turnitin.  Turnitin will compare your submission to a database of prior submissions to Turnitin, current and archived Web pages, periodicals, journals, and publications.  Additionally, your document will become part of the Turnitin database.

 

Recording of Classes

Your class may be recorded for educational purposes

 

Students with Disabilities

If you have a qualified disability and will require academic accommodation of any kind during this course, you must notify me at the beginning of the course and provide a letter from the Moses Center for Students with Disabilities (CSD, 998-4980, www.nyu.edu/csd) verifying your registration and outlining the accommodations they recommend.  If you will need to take an exam at the CSD, you must submit a completed Exam Accommodations Form to them at least one week prior to the scheduled exam time to be guaranteed accommodation.

 

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