NYU Stern School of Business

Undergraduate College

INFO-UB.0001.001 (C20.0001): INFO TECH IN BUS & SOCIETY

Fall 2012

Instructor Details

Tambe, Prasanna(Sonny)



KMC 8-82


Course Meetings

MW, 9:30am to 10:45am

Tisch T-UC04

Final Exam:

Schedule exceptions
    Class will not meet on:
    Class will meet on:


Course Description and Learning Goals

Information Technology (IT) has radically changed the internal operations of organizations and the market places in which they compete. The toolkit of skills of the business professional must include an understanding of the fundamentals of IT and its impacts on the other functional areas of business: strategic management, finance, accounting, marketing, and operations. This course is intended to provide this base set of skills and understandings.

This course introduces you to information technology in business. Broadly, the objectives of the course are:

We will also discuss a set of special topics, including digital music, information privacy, interactive gaming, data mining and digital piracy. Assignments and projects through the course will reinforce your learning of how to use information technology to solve business problems.


Course Outline







Introduction to IT in business



IT, strategy, and competitiveness



IT and business transformation: The Future of Netflix



How computers works and the importance of platforms



How the Internet works and Net Neutrality



Web search and advertising



Social networks and the long tail



Wrap-up and midterm review



Midterm Exam I



Computer crime and security I: The basics



Computer crime and security II: Biometrics



Computer crime and security III: The iPremier Case



Databases I: Fundamentals



Databases II: Getting information



Data mining



Information privacy



Intellectual property I: Copyright



Intellectual property II: Patents



Midterm Exam II



The economics and pricing of digital goods



Pricing and technology lock-in



Networks effects and strategy I



Networks effects and strategy II



IT infrastructure and business models: Amazon, eBay, and Walmart



Group Presentations



Group Presentations



Group Presentations



Review Session


Required Course Materials

Most of the required material for this class will be in the slides and/or discussed during the class lectures.


Assessment Components

The breakdown of points (out of a total of 500) is as follows:

Each assignment and project will provide you with a set of instructions and guidelines. Expect to use Excel, Access and the Web extensively.

Examinations are closed book/notes/computer/PDA/iPod (the idea should be clear). We will discuss their format in due course.

Late submissions will be accepted and graded, if submitted within 3 days of the deadline, but you will only be given credit for 50% of your score.

Group projects should be done in groups of 5 students. During the semester, your TA’s will facilitate this team formation process, and we will give you a set of detailed guidelines about working in teams. You will also be asked to evaluate the contribution of each of your team members after each group project.

The classroom discussion presents a unique opportunity for you to develop and enhance your confidence and skills in articulating a personal position, sharing your knowledge, and reacting to new ideas. All of you have personal experience with information technology that can enhance our understanding of the subject, and that we want to encourage you to share.

The grade we assign for your class participation is a careful, subjective assessment of the value of your input to classroom learning. We keep track of your contributions towards each class session, and these contributions can include (but are not restricted to) raising questions that make your classmates think, providing imaginative yet relevant analysis of a situation, contributing background or a perspective on a classroom topic that enhances its discussion, and simply answering questions raised in class. Emphasis is placed on the quality of your contribution, rather than merely on its frequency. A lack of preparation, negative classroom comments or improper behavior (such as talking to each other, sleeping in the class or walking out of the class while the lecture is in progress) will lower this grade.


Participation and Attendance

This course, like many other courses at Stern, uses learning methods that require active involvement (e.g., discussions and exercises). Not only is this the best way to learn, but it also develops your communication skills. Regular attendance and participation are very important. Active participation requires good preparation --thoughtful reading of the assigned material and completion of assignments, quizzes, and projects before class is essential. I recognize that expressing viewpoints in a group is difficult, but it is an important skill for you to develop. I will do what I can to make this as easy as possible. If you feel that contributing on-line is easier for you than contributing in-class, please feel free to do so. Remember though that only regular and insightful contributions will be rewarded (e.g., asking a HW question does not count).

In addition to in-class participation, you should also participate in the discussion board on Blackboard, where we will discuss topics from the news as well as from the class material. The participation should be substantive: read what others have said, reply to their remarks, but do not repeat their points. You can also ask questions of each other. This will help you learn and prepare for exams. In addition to the material discussion, board will be used to ask me or TAs questions about assignments and exams as well as to facilitate group formation. All administrative questions should also be posed there rather than sent to us in email. You can post feedback anonymously.


Group Projects

Guidelines for Group Projects

Business activities involve group effort. Consequently, learning how to work effectively in a group is a critical part of your business education.

Every member is expected to carry an equal share of the group’s workload. As such, it is in your interest to be involved in all aspects of the project. Even if you divide the work rather than work on each piece together, you are still responsible for each part. The group project will be graded as a whole:   its different components will not be graded separately. Your exams may contain questions that are based on aspects of your group projects.

It is recommended that each group establish ground rules early in the process to facilitate your joint work including a problem-solving process for handling conflicts. In the infrequent case where you believe that a group member is not carrying out his or her fair share of work, you are urged not to permit problems to develop to a point where they become serious. If you cannot resolve conflicts internally after your best efforts, they should be brought to my attention and I will work with you to find a resolution.

You will be asked to complete a peer evaluation form to evaluate the contribution of each of your group members (including your own contribution) at the conclusion of each project. If there is consensus that a group member did not contribute a fair share of work to the project, I will consider this feedback during grading.



At NYU Stern we seek to teach challenging courses that allow students to demonstrate their mastery of the subject matter.  In general, students in undergraduate core courses can expect a grading distribution where: 

Note that while the School uses these ranges as a guide, the actual distribution for this course and your own grade will depend upon how well you actually perform in this course.



The process of assigning grades is intended to be one of unbiased evaluation. Students are encouraged to respect the integrity and authority of the professor’s grading system and are discouraged from pursuing arbitrary challenges to it.

We publish the grading guide for the assignments and projects, so that students can learn from their mistakes and judge the fairness of the grade. If you believe that the grade you received was unjustified, you can appeal the grade. To appeal the grade you must write a one page explanation as to the reason for your appeal and hand it along with your graded assignment back to your section's TA. Please think twice before appealing a grade: the TA will completely re-grade the assignment, which may increase or lower your grade (if the TA caught more mistakes second time around). If again you consider that your grade was unjustified, you can appeal the grade with the instructor.



Professional Responsibilities For This Course




In-class contribution is a significant part of your grade and an important part of our shared learning experience. Your active participation helps me to evaluate your overall performance.
You can excel in this area if you come to class on time and contribute to the course by:




Classroom Norms


Stern Policies

General Behavior
The School expects that students will conduct themselves with respect and professionalism toward faculty, students, and others present in class and will follow the rules laid down by the instructor for classroom behavior.  Students who fail to do so may be asked to leave the classroom. 


Collaboration on Graded Assignments
Students may not work together on graded assignment unless the instructor gives express permission. Collaborating on graded assignments with students from other sections, is a violation of the Stern Honor Code. Similarly, getting help to complete the graded assignments from students that attended the class in the past is also a violation of the Stern Honor Code. Violating the Stern Honor Code results will be referred to the Stern Discipline Committee for further examination. The first violation results, at a minimum, in a decrease of one letter grade from the grade that would be normally assigned to the student for the course. Depending on the severity, it may also results in an immediate expulsion from the course and potentially from the university.


Course Evaluations
Course evaluations are important to us and to students who come after you.  Please complete them thoughtfully.


Academic Integrity

Integrity is critical to the learning process and to all that we do here at NYU Stern. As members of our community, all students agree to abide by the NYU Stern Student Code of Conduct, which includes a commitment to:

The entire Stern Student Code of Conduct applies to all students enrolled in Stern courses and can be found here:

Undergraduate College: http://www.stern.nyu.edu/uc/codeofconduct
Graduate Programs: http://w4.stern.nyu.edu/studentactivities/involved.cfm?doc_id=102505

To help ensure the integrity of our learning community, prose assignments you submit to Blackboard will be submitted to Turnitin.  Turnitin will compare your submission to a database of prior submissions to Turnitin, current and archived Web pages, periodicals, journals, and publications.  Additionally, your document will become part of the Turnitin database.


Recording of Classes

Your class may be recorded for educational purposes


Students with Disabilities

If you have a qualified disability and will require academic accommodation of any kind during this course, you must notify me at the beginning of the course and provide a letter from the Moses Center for Students with Disabilities (CSD, 998-4980, www.nyu.edu/csd) verifying your registration and outlining the accommodations they recommend.  If you will need to take an exam at the CSD, you must submit a completed Exam Accommodations Form to them at least one week prior to the scheduled exam time to be guaranteed accommodation.


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