Stern Program for Undergraduate Research

Research ID: RS000088
Research Title: Field studies in marketing
Description: Help a marketing professor and PhD student to design, run, and analyze data from several field experiments (run at NYU or in retail stores close to NYU). The goal of these experiments is to to test consumer reactions to pay what you want pricing. We are looking for a team of 10 students to work together on this project..
Relevant Areas of Study: Marketing
Pre-requisites: Students should have already taken Introduction to Marketing and ideally either Consumer Behavior and/or Marketing Research.
Start Semester: Fall 2013
Credits Per Semester: 2.0
Faculty Member: Vicki Morwitz (vmorwitz@stern.nyu.edu)
Department Affilation: Marketing
Contact: Vicki Morwitz (vmorwitz@stern.nyu.edu)
Expired On: 10-31-2013