|Research Title:||Managing Hedonic Consumer Experiences|
|Description:||Investigating the factors that make hedonic consumer experiences (ranging from watching video clips to tasting food) more enjoyable - or less irritating.
Factors to be researched include:
- sequence effects (should you eat dessert first?)
- patterns over time (which experience is most enjoyable: the one with the highest peak or the one with the better average?)
- long-term effects (how do we remember experiences later on in life?)
|Relevant Areas of Study:||
|Pre-requisites:||Interest in psychological processes. Being rigorous and detail-oriented.
Useful but not required: photo, sound, and/or video editing skills, knowledge of Qualtrics, Flash programming skills.
|Start Semester:||Fall 2013|
|Credits Per Semester:||2.0|
|Faculty Member:||Tom Meyvis (email@example.com)|
|Contact:||Tom Meyvis (firstname.lastname@example.org)|