Stern Program for Undergraduate Research

Research ID: RS000086
Research Title: Engagement Measurement on Social Media Platforms
Description: Engagement rates on social media platforms tend to be very low posing problems for advertisers about which platform to use for various types of advertisements, promotions, and polls.

This project will define a few standard inputs that require people to engage and will measure engagement rates across the platforms. It will attempt to explain why engagement rates vary and to predict where maximum engagement will occur based on the input.
Relevant Areas of Study: Information Systems
Marketing
Statistics
Pre-requisites: Familiarity with creating experiments on social media platforms such as FB, Twitter, and LinkedIn.
Start Semester: Fall 2013
Credits Per Semester: 1.0
Faculty Member: Vasant Dhar (vdhar@stern.nyu.edu)
Department Affilation: IOMS
Contact: Vasant Dhar (Vdhar@stern.nyu.edu)
Expired On: 11-04-2013