| Research ID: | RS000063 |
| Research Title: | Familiarity and valuation |
| Description: | The effect of corporate brand recognition on the company's stock valuation |
| Relevant Areas of Study: |
Finance |
| Pre-requisites: | Investment, statistics, use of statistical software (beyond Excel), knowledge of programming and use of databases. |
| Start Semester: | Spring 2013 |
| Credits Per Semester: | 1.0 |
| Faculty Member: | Yakov Amihud (yamihud@stern.nyu.edu) |
| Contact: | Yakov Amihud (yamihud@stern.nyu.edu) |
| Expired On: | 03-01-2013 |
Stern Program for Undergraduate Research
