Stern Program for Undergraduate Research

Research ID: RS000063
Research Title: Familiarity and valuation
Description: The effect of corporate brand recognition on the company's stock valuation
Relevant Areas of Study: Finance
Pre-requisites: Investment, statistics, use of statistical software (beyond Excel), knowledge of programming and use of databases.
Start Semester: Spring 2013
Credits Per Semester: 1.0
Faculty Member: Yakov Amihud (yamihud@stern.nyu.edu)
Department Affilation: N/A
Contact: Yakov Amihud (yamihud@stern.nyu.edu)
Expired On: 03-01-2013