| Research ID: | RS000061 |
| Research Title: | Testing the Effect of Marketing Incentives on Consumer Behavior |
| Description: | The project requires a team of 2-3 students to develop a field experiment to test the effect of different types of marketing incentives on consumers’ behavior. Students will work on conceptualizing hypotheses, designing and implementing the experiment, interpreting and reporting the data. Thus students will get exposure to all stages involved in the process of conducting a marketing field experiment.
Applicants must have superior organizational and analytical skills, be very detail-oriented, and able to work promptly and independently. Also, applicants must be easily accessible for communications with graduate researchers (i.e., prompt email response and phone calls). Students will be expected to attend regular meetings with the advisor and will need to consistently dedicate time to this project throughout the semester. Reliability and punctuality are key, excellent interpersonal and English skills are also required. Please submit your resume, transcript, and a brief statement about your interest in this project. |
| Relevant Areas of Study: |
Marketing |
| Pre-requisites: | none |
| Start Semester: | Spring 2013 |
| Credits Per Semester: | 1.0 |
| Faculty Member: | Andrea Bonezzi (abonezzi@stern.nyu.edu) |
| Contact: | Andrea Bonezzi (abonezzi@stern.nyu.edu) |
| Expired On: | 02-15-2013 |
Stern Program for Undergraduate Research
