Stern Program for Undergraduate Research

Research ID: RS000061
Research Title: Testing the Effect of Marketing Incentives on Consumer Behavior
Description: The project requires a team of 2-3 students to develop a field experiment to test the effect of different types of marketing incentives on consumers’ behavior. Students will work on conceptualizing hypotheses, designing and implementing the experiment, interpreting and reporting the data. Thus students will get exposure to all stages involved in the process of conducting a marketing field experiment.

Applicants must have superior organizational and analytical skills, be very detail-oriented, and able to work promptly and independently. Also, applicants must be easily accessible for communications with graduate researchers (i.e., prompt email response and phone calls). Students will be expected to attend regular meetings with the advisor and will need to consistently dedicate time to this project throughout the semester. Reliability and punctuality are key, excellent interpersonal and English skills are also required.

Please submit your resume, transcript, and a brief statement about your interest in this project.
Relevant Areas of Study: Marketing
Pre-requisites: none
Start Semester: Spring 2013
Credits Per Semester: 1.0
Faculty Member: Andrea Bonezzi (abonezzi@stern.nyu.edu)
Department Affilation: N/A
Contact: Andrea Bonezzi (abonezzi@stern.nyu.edu)
Expired On: 02-15-2013