|Research Title:||Testing the effects of cross-mnedia exposure on ad recall under one corporate media umbrella|
|Description:||A student team will analyze the effects of cross-media exposure across ESPN platforms for several brands vs. cross-media exposure when exposure occurs across corporate entities (e.g. TV exposure for a brand across various networks.) The intent is to determine whether exposure across platforms enhances ad effectiveness when exposure is under a single corporate umbrella.
This project assumes sponsorship by ESPN and data availability for cross-platform exposure for ESPN alone vs. exposure across corporate entities. On this basis, possible implementation is uncertain at this time.
|Relevant Areas of Study:||
|Pre-requisites:||Intro to Marketing. Ad Management is desirable but not required.|
|Start Semester:||Spring 2013|
|Credits Per Semester:||1.0|
|Faculty Member:||Henry Assael (firstname.lastname@example.org)|
|Contact:||Henry Assael (email@example.com)|