| Research ID: | RS000031 |
| Research Title: | Testing the effects of cross-mnedia exposure on ad recall under one corporate media umbrella |
| Description: | A student team will analyze the effects of cross-media exposure across ESPN platforms for several brands vs. cross-media exposure when exposure occurs across corporate entities (e.g. TV exposure for a brand across various networks.) The intent is to determine whether exposure across platforms enhances ad effectiveness when exposure is under a single corporate umbrella.
This project assumes sponsorship by ESPN and data availability for cross-platform exposure for ESPN alone vs. exposure across corporate entities. On this basis, possible implementation is uncertain at this time. |
| Relevant Areas of Study: |
Marketing |
| Pre-requisites: | Intro to Marketing. Ad Management is desirable but not required. |
| Start Semester: | Spring 2013 |
| Credits Per Semester: | 1.0 |
| Faculty Member: | Henry Assael (hassael@stern.nyu.edu) |
| Contact: | Henry Assael (hassael@stern.nyu.edu) |
| Expired On: | 01-04-2013 |
Stern Program for Undergraduate Research
