| Closed On: | 01-02-2013 |
| Research ID: | RS000029 |
| Research Title: | Test the incremental effects of a visual-textual web connection on ad recall |
| Description: | A stsudent team would be required to develop a resesarch design to test the effects of exposure to visual and textual Web ads vs. visual and textual alone on ad recall. This would require a design that would expose respondents to (1) Steaming ads on the Web with print (e.g. a brand's Facebook page), (2) streaming ads only (3) print only.
Although not required, corporate sponsorship would be sought fromn the following: Nielsen, McCann-Erickson, Google, ESPN, CBS. |
| Relevant Areas of Study: |
Marketing |
| Pre-requisites: | Intro to Marketing. Ad Management would be desirable although not required |
| Start Semester: | Spring 2013 |
| Credits Per Semester: | 1.0 |
| Faculty Member: | Henry Assael (hassael@stern.nyu.edu) |
| Contact: | Henry Assael (hassael@stern.nyu.edu) |
| Expired On: | 02-15-2013 |
Stern Program for Undergraduate Research
