|Research Title:||Test the incremental effects of a visual-textual web connection on ad recall|
|Description:||A stsudent team would be required to develop a resesarch design to test the effects of exposure to visual and textual Web ads vs. visual and textual alone on ad recall. This would require a design that would expose respondents to (1) Steaming ads on the Web with print (e.g. a brand's Facebook page), (2) streaming ads only (3) print only.
Although not required, corporate sponsorship would be sought fromn the following: Nielsen, McCann-Erickson, Google, ESPN, CBS.
|Relevant Areas of Study:||
|Pre-requisites:||Intro to Marketing. Ad Management would be desirable although not required|
|Start Semester:||Spring 2013|
|Credits Per Semester:||1.0|
|Faculty Member:||Henry Assael (firstname.lastname@example.org)|
|Contact:||Henry Assael (email@example.com)|