|Research Title:||Test the incremental effects of exposure to a seconed screen on ad recall.|
|Description:||A student team would be required to develop and implement an experiment to determine the incremental benefits on ad recall of exposure to a second screen vs exposure to a single screen. The design should test sequentially (1) a TV to Web cvonnectiona (2) a Web to Tv connection (3) TV alone and (4) Web alone.
Although not required, corporate sponsorship will be sought from: Nielsen, McCannErickson, Google, ESPN and CBS.
|Relevant Areas of Study:||
|Pre-requisites:||Intro to Marketing. Ade Management would be desirable although not required.|
|Start Semester:||Spring 2013|
|Credits Per Semester:||1.0|
|Faculty Member:||Henry Assael (firstname.lastname@example.org)|
|Contact:||Henry Assael (email@example.com)|