| Research ID: | RS000028 |
| Research Title: | Test the incremental effects of exposure to a seconed screen on ad recall. |
| Description: | A student team would be required to develop and implement an experiment to determine the incremental benefits on ad recall of exposure to a second screen vs exposure to a single screen. The design should test sequentially (1) a TV to Web cvonnectiona (2) a Web to Tv connection (3) TV alone and (4) Web alone.
Although not required, corporate sponsorship will be sought from: Nielsen, McCannErickson, Google, ESPN and CBS. |
| Relevant Areas of Study: |
Marketing |
| Pre-requisites: | Intro to Marketing. Ade Management would be desirable although not required. |
| Start Semester: | Spring 2013 |
| Credits Per Semester: | 1.0 |
| Faculty Member: | Henry Assael (hassael@stern.nyu.edu) |
| Contact: | Henry Assael (hassael@stern.nyu.edu) |
| Expired On: | 01-04-2013 |
Stern Program for Undergraduate Research
