| Research ID: | RS000025 |
| Research Title: | Understanding Health Communications |
| Description: | We are conducting behavioral research employing lab experiments to investigate the affective, cognitive, and motivational factors that determine consumers' perception of their health, and of their assessment of risk for succumbing to various diseases. Depending on the applicants' skills and interests, she/he will be involved in reviewing existing research, collecting and analyzing data, and brainstorming new research avenues. Please submit your CV and a statement of interest in the appropriate boxes. |
| Relevant Areas of Study: |
Marketing |
| Pre-requisites: | interest in health advertising and consumer psychology; orientation to detail; experience with research is appreciated but not required |
| Start Semester: | Fall 2012 |
| Credits Per Semester: | 1.0 |
| Faculty Member: | Geeta Menon (deanmenon@stern.nyu.edu) |
| Contact: | Chiara Longoni (clongoni@stern.nyu.edu) |
| Expired On: | 12-31-2012 |
Stern Program for Undergraduate Research
