Stern Program for Undergraduate Research

Research ID: RS000025
Research Title: Understanding Health Communications
Description: We are conducting behavioral research employing lab experiments to investigate the affective, cognitive, and motivational factors that determine consumers' perception of their health, and of their assessment of risk for succumbing to various diseases. Depending on the applicants' skills and interests, she/he will be involved in reviewing existing research, collecting and analyzing data, and brainstorming new research avenues. Please submit your CV and a statement of interest in the appropriate boxes.
Relevant Areas of Study: Marketing
Pre-requisites: interest in health advertising and consumer psychology; orientation to detail; experience with research is appreciated but not required
Start Semester: Fall 2012
Credits Per Semester: 1.0
Faculty Member: Geeta Menon (deanmenon@stern.nyu.edu)
Department Affilation: N/A
Contact: Chiara Longoni (clongoni@stern.nyu.edu)
Expired On: 12-31-2012