contents
A LETTER FROM THE DEAN
STERN CHIEF EXECUTIVE SERIES
Interviews with Tom Freston, Viacom; Carl Pascarella, Visa
USA, William Weldon, Johnson & Johnson
BRAND EQUITY
by Daniel Gross
A
VERY BAD THING
Martha Stewart’s Meltdown
by Peter N. Golder
THE
SCARLET F
When Good Executives Go Bad
by Batia M. Wiesenfeld, Kurt Wurthmann and Donald C. Hambrick
WHAT MAKES ROLEX TICK?
by David Liebeskind
CAR
TALK
NYU Stern Alumnus Tatsuro Toyoda of Toyota Motor Corporation
Returns to Campus
FLIGHTS
OF FANCY
Do Stocks Suffer When CEOs Use Private Jets?
by David Yermack
THE
TROUBLE WITH FANNIE AND FREDDIE
The Hazardous Growth of Two Mortgage Giants
by Lawrence J. White
HELPING
HANDS
Strategies for Assisting Shoppers in Malls and Online
by Eric A. Greenleaf,
Vicki G. Morwitz
and Russell S. Winer
ENDPAPER
by
Daniel Gross |