Summer 2017 Course Listings (Westchester)

= Cancelled
= New Class Added
= Professor Change
= Rescheduled (day/time change)

 

Core Courses

  • COR1-GB.2310 Marketing (3)
    Course Description:

    This course provides an overall view of marketing in a customer-driven firm, focusing on essential marketing skills needed by successful managers in all business functions. Topics include how individual and organizational consumers make decisions, segment markets, estimate the economic value of customers to the firm, position the firm's offering, effective marketing research, new product development and pricing strategies, communicate with consumers, estimate advertising's effectiveness, and manage relationships with sales force and distribution partners. The course also studies how firms must coordinate these different elements of the marketing mix to insure that all marketing activities collectively forge a coherent strategy. The importance of combining qualitative and quantitative concepts in effective marketing analysis is also examined. The course uses a combination of lectures, class discussion, and case analysis. Marketing is a core course and assumes no prior knowledge of marketing. However, there are certain concepts from Firms&Markets that students should have mastered, including: price elasticity of demand, price discrimination, marginal cost, marginal revenue, efficient scale for production capacity, diminishing returns, utility functions and utility curves.
    Section Meeting Times Dates Instructor Notes
    91
    MW  6:00 pm - 9:00 pm
    		 05/15-06/26 Buchanan,B Westchester
    Equivalencies:

    COR9-GB.2313 ( B09.2313 ) -
  • COR1-GB.2311 Foundations of Finance (3)
    Course Description:

    This is a quantitative course introducing the fundamental principles of asset valuation within the framework of modern portfolio theory. The key analytical concepts are present value, option value, risk/diversification and arbitrage. These tools are used to value stocks, bonds, options, and other derivatives, with applications to the structure of financial markets, portfolio selection, and risk management.
    Section Meeting Times Dates Instructor Notes
    91
    MW  6:00 pm - 9:00 pm
    		 06/28-08/07 Lynch,A Westchester
    Equivalencies:

    COR9-GB.2316 ( B09.2316 ) -

Management Communication

  • MCOM-GB.2105 Business Communication (1.5)
    Course Description:

    Persuasive communication is a vital component to many aspects of business life. This course introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, and message construction and delivery. Written and oral presentation assignments derive from cases that focus on communication strategy. Students receive feedback to improve presentation effectiveness. Additional coaching is available for students who want to work on professional written communication. This course is required for all Langone Program students.
    Section Meeting Times Dates Instructor Notes
    9U alternate schedule O'Reilly,K Westchester
    Equivalencies:

    COR1-GB.2105 ( B01.2105 ) - Business Communication

Management and Organizations

  • MGMT-GB.2159 Collaboration, Conflict, and Negotiation (1.5)
    Course Description:

    Successful managers know how to collaborate with other people effectively and how to resolve conflicts constructively. The goal of this course is to teach students the fundamentals of managing collaboration and conflict in one-on-one and small group settings. Our objective is to enhance students' interpersonal skills at their jobs. Drawing from the latest findings in managerial psychology, we cover the fundamentals of effective negotiation, communication, and persuasion. Special topics include getting buy-in, coping with resistance, and building coalitions.
    Section Meeting Times Dates Instructor Notes
    9U alternate schedule Howard,E Westchester
    Equivalencies:

    MGMT-GB.2358 ( B65.2358 ) - Conflict and Negotiation
    Specializations:

    Leadership and Change Management

    Management

Marketing

  • MKTG-GB.2365 Brand Strategy (3)
    Course Description:

    Brand planners/strategists face many challenges, including how to: 1. Create a comprehensive brand architecture that will provide strategic direction; 2. Generate motivating brand identities and value propositions for the key brands; 3. Develop brand-building programs; and 4. Leverage new technologies. The goal of this course is to provide concepts, models, methods, and role models that will help address
    these challenges.
    Section Meeting Times Dates Instructor Notes
    91
    TR  6:00 pm - 9:00 pm
    		 06/29-08/10 Buchanan,B
    Pre/Corequisite:

    Pre-requisite - COR1-GB.2310 ( B01.2310 ) - Marketing
    Specializations:

    Digital Marketing

    Marketing

    Product Management

    For more courses that count toward Marketing click here.