Course Description:
Approximately 95 percent of a brand manager's responsibilities involve the development, execution, evaluation, and refinement of marketing plans. In this tremendously practical, semester-long course, developed based on best practices at top marketing companies, students are guided through the entire marketing plan process. Teams then apply the learning to create comprehensive plans for "real" brands at "real" companies, in the industry of their choice. The course covers the ins and outs of brand positioning, marketing plan budget setting, pricing strategy development, and volume forecasting. Media plans and ads are created, as well as consumer promotion, trade promotion, direct marketing, Internet marketing and viral/buzz marketing plans.
Section |
Meeting Times |
Dates |
Instructor |
Notes |
91 |
MW
6:00 pm
- 9:00 pm
|
06/29-08/10 |
Krentzman,S |
Westchester |
Pre/Corequisite:
Pre-requisite -
COR1-GB.2310 ( B01.2310 ) - Marketing
Specializations:
Marketing
Product Management
For more courses that count toward Marketing click here.