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Stern Marketing is ranked as one of the top five departments in the world based on research productivity. The members of our department boast over 100 publications in the last three years of which about two-thirds are in top-tier scholarly journals. We have more than 25 full-time faculty members from all over the world with several areas of expertise including branding, pricing, persuasion, new products and innovation, media research, consumer decision making and choice, personal influence and environmental effects, and consumer measurement effects. Clicking on one of these research areas listed below will bring you to a brief summary of research initiatives undertaken by Stern’s marketing department members and to a list of those individual faculty members working in that area. Clicking on a particular faculty member will bring you to his or her web page to review their research and working papers.

I.

Branding

II.

Consumer Decision Making and Choice

III.

Consumer Measurement Effects

IV.

International Marketing

V.

Media Research

VI.

New Products and Innovation

VII.

Personal Influence and Environmental Effects

VIII.

Persuasion

IX.

Pricing

 


he Marketing Department's faculty is known for the quantity of high quality research it publishes (often with doctoral students) in an impressively diverse set of areas.
See the biographical sketches from the list of faculty for a sense of their interests. Over the years, a number of studies have been published that rank marketing departments in terms of research productivity.