Yuxin Chen

Associate Professor of Marketing

Leonard Stern School of Business
Kaufman Management Center
44 West 4th Street, Suite 9-78
New York, NY 10012

Tel:212-998-0511

Fax:212-995-4006

Email:ychen@stern.nyu.edu

Web:www.stern.nyu.edu/~ychen


Introduction to Marketing Doctoral Seminar in Marketing Marketing Research	Personalized and Database Marketing Retailing and Pricing Strategies Bayesian Econometrics Models Experimental Economics

Biography

Yuxin Chen is an associate professor of marketing at New York University Stern School of Business. He teaches courses in marketing research at both the undergraduate and MBA levels.

Professor Chen has been with NYU Stern for more than two years. His primary research areas include database marketing, Internet marketing, marketing research, relationship marketing and pricing and sales promotion. Professor Chen has been published in Marketing Science. He received the 2001 Frank M. Bass Dissertation Paper Award for best marketing paper derived from a PhD thesis published in an INFORMS-sponsored journal and the 2001 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science.

Professor Chen received his Bachelor of Science in physics from Fudan University in China. He was in the Master of Science program for computer science in Zhejiang University in China for two years before coming to the United States in 1994. He received his Master of Science in business administration and Doctor of Philosophy from Washington University in St. Louis.