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Research Seminar Series
The Marketing Department Seminar Series takes place each semester featuring a mix of researchers and faculty members from leading universities and institutions. If you would like to attend the seminar, contact the department.
If you are a Stern Marketing Professor and would like to schedule yourself to meet with a guest speaker, please click here.
Fall 2009 |
Speaker |
Date |
Time/Location |
Title |
|
Peter Zubcsek INSEAD |
October 7th, 2009 |
12:00 p.m. KMC 5-75 |
"Direct Marketing on a Social Network" |
|
Aner Sela Stanford |
October 9th, 2009 |
10:30 am KMC 5-85 |
"Crossing the Efficiency Frontier: The Role of Unintended Outcomes in Consumers' Responses to Marketing offers" |
|
Dan Bartels Chicago |
October 13th, 2009 |
12:00 p.m. KMC 5-80 |
"The Role of Connectedness to the Future Self in Intertemporal Choice" |
|
Eva Ascarza LBS |
October 15th, 2009 |
3:00 p.m. KMC 5-85 |
"Modeling Churn and Usage Behavior in Contractual Settings" |
|
Vineet Kumar Carnegie Mellon University |
October 19th, 2009 |
12:00 p.m. KMC 5-85 |
"Why Do Consumers Contribute to Connected Goods?
A Dynamic Game of Competition and Cooperation in Social Networks" |
|
Matthew Osborne Dept. of Commerce |
October 21st, 2009 |
12:00 p.m. KMC 5-75 |
"Consumer Stockpiling Behavior, Price Sensitivity and
Its Implications for Price Elasticities and Consumer Welfare" |
|
Blake McShane Wharton |
October 28th, 2009 |
12:00 p.m. KMC 5-75 |
"Multivariate Visual Diffusion for Social Groups" |
|
Jian Ni Carnegie Mellon University |
October 30th, 2009 |
10:30 a.m. KMC 5-75 |
"A Dynamic Model of Health Care Consumption
and Health Insurance Purchase" |
|
Spring 2009 |
Speaker |
Date |
Time/Location |
Title |
|
David Godes Harvard Business School |
February 5, 2009 |
11:00 a.m. KMC 3-80 |
"References" |
|
Renana Peres Hebrew University of Jerusalem |
February 27, 2009 |
11:00 a.m. KMC 3-80 |
"The Role of Within-Brand and Cross-Brand Communications in Competitive Growth" |
|
Sanjog Misra Rochester |
March 26, 2009 |
12:00 p.m. KMC 5-75 |
"Quota Dynamics and the Intertemporal Allocation of Sales-Force Effort" |
|
Oded Netzer Columbia |
April 2, 2009 |
12:00 p.m. KMC 4-110 |
"Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application" |
|
Baohong Sun Carnegie Mellon |
April 16, 2009 |
12:00 p.m. KMC 3-110 |
"Learning and Acting Upon Customer Information: An Empirical Application to Service Allocations with Offshore Centers" |
|
Katherine Burson Michigan |
April 30, 2009 |
12:00 p.m. KMC 5-75 |
"Providing Multiple Units of a Good Attenuates the Endowment Effect" |
|
Fall 2008 |
Speaker |
Date |
Time/Location |
Title |
|
Song Yao Duke University |
October 3, 2008 |
11:00 a.m. KMEC 5-80 |
"A Dynamic Model of Sponsored Search Advertising Preliminary and Incomplete" CV|Download Paper |
|
Andrew Stephen Columbia University |
October 7, 2008 |
12:00 p.m. KMEC 5-140 |
"Deriving Value from Social Commerce Networks" |
|
Adam Alter
Princeton University |
October 16, 2008 |
12:00 p.m. KMEC 5-75 |
"Easy on the Mind; Hard on the Mind: The Effects of Fluency on Elaboration, Construal, and Valuation" |
|
Kelly Goldsmith Yale University |
October 17, 2008 |
11:00 a.m. KMEC 5-80 |
"Ironic Effects of Goal Activation on Choice" |
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Hema Yoganarasimhan Yale University |
October 20, 2008 |
12:30 p.m. KMEC 5-75 |
"Cloak or Flaunt?-The Firm's Fashion Dilemma " |
|
Cassie Mogilner
Stanford University |
November 3, 2008 |
12:30 p.m. KMEC 5-80 |
"The 'Time vs. Money Effect': Shifting Product Attitudes through Personal Connection" |
|
Kanishka Misra
Northwestern University |
November 7, 2008 |
11:00 a.m. KMEC 5-75 |
"Understanding Retail Assortments in Competitive Markets" |
|
Renna Jiang University of Chicago |
November 10, 2008 |
11:00 a.m. KMEC 5-75 |
"Structural Estimation of a Moral Hazard Model: An Application to Business Selling" |
|
Daniel Goldstein London Business School |
November 19, 2008 |
12:30 p.m. KMEC 4-120 |
"Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice" |
|
Darren Dahl University of British Columbia, Vancouver |
December 1, 2008 |
12:00 p.m. KMEC 5-75 |
|
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Spring 2008 |
Speaker |
Date |
Time/Location |
Title |
|
Srinivasaraghavan Sriram University of Connecticut |
February 15, 2008 |
11:00 a.m. KMEC 2-80 |
"Investigating Consumer Adoption of Related Technology |
|
Renna Jiang University of Chicago |
March 14, 2008 |
11:00 a.m. KMEC 2-80 |
"Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors" CV|Download Paper |
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Simona Botti London Business School |
March 28, 2008 |
11:00 a.m. KMEC 2-80 |
"Tragic Choices: Autonomy and Emotional Responses to Life-Altering Decisions" CV|Download Paper |
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Pradeep Chintagunta University of Chicago |
April 11, 2008 |
11:00 a.m. KMEC 4-120 |
"The Effects of Service Quality and Word of Mouth on Customer Acquisition, Retention and Usage" CV|Download Paper |
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Fall 2007 |
Speaker |
Date |
Time/Location |
Title |
|
Sam Hui University of Pennsylvania |
September 17, 2007 |
12:30 pm, KMC 4-80 |
"Analysis of Path Data in Marketing with Applications to Grocery Shopping" |
|
Zsolt Katona INSEAD |
September 21, 2007 |
11:00 am, KMC 5-90 |
"Buying and Selling Traffic: The Internet as an Advertising |
|
Hilke Plassmann Caltech |
September 24, 2007 |
12:30 pm, KMC 5-80 |
"Can Marketing Actions Influence 'True' Consumption Utility? Insights from Decision Neuroscience" |
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Qiaowei Shen University of California |
October 1, 2007 |
12:30 pm, KMC 5-80 |
"Industry Evolution with Endogenous Entry and Exit" |
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Maria Ana Vitorino University of Chicago |
October 5, 2007 |
11:00 am, KMC 5-85 |
"Empirical Games with Complementarities: An Application to the Shopping Center Industry" |
|
Amy Dalton Duke University |
October 11, 2007 |
12:30 pm, KMC 5-85 |
"Coping in the Material World: Using Objects to Repair and Protect Self-Worth" CV|Download Paper |
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Ray Weaver MIT |
October 19, 2007 |
11:00 am, KMC 5-85 |
"Driving a Fair Bargain: The Role of Transaction (Dis)utility in Evaluation Disparities" CV|Download Paper |
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Jason Riis NYU Visitor |
October 22, 2007 |
12:30 pm, KMC 5-80
|
"Preferences for Psychological Enhancements: The Reluctance to Enhance Fundamental Traits" |
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Spring 2007 |
Speaker |
Date |
Time/Location |
Title |
|
Gita Johar
Columbia University |
February 9, 2007 |
11:00 am, KMC 5-75 |
"Product Crisis and Babyfaces: The Face of a Company
Affects Consumer Judgments" CV|Download Paper |
|
Andrew Ainslie
UCLA |
February 16, 2007 |
11:00 am, KMC 5-75 |
"A Choice Model to Measure Brand Equity" CV |
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Aradhna Krishna
University of Michigan |
March 9, 2007 |
11:00 am, KMC 5-75 |
"Cause Marketing: Noble or Insidious? Spillover Effects of Cause-
Related Products in a Product Portfolio" CV
|
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Rajesh Chandy University of Minnesota |
March 30, 2007 |
11:00 am, KMC 5-75 |
"Managing the Future: CEO Attention and Innovation Outcomes" CV|Download Paper |
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Shane Frederick MIT |
April 13, 2007 |
11:00 am, KMC 5-75 |
"Cognitive Reflection and Decision Making" CV|Download Paper |
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Peter McGraw University of Colorado |
April 16, 2007 |
12:30 pm, KMC 5-75 |
"Loss Aversion is Comparative" CV |
|
Chris Hsee University of Chicago |
April 27, 2007 |
11:00 am, KMC 5-75 |
"Value and Experience" CV|Download Abstract |
|
Various speakers |
May 11, 2007 |
9:00 am, KMC 5-140
|
Marketing Department Summer Research Camp
|
|
Fall 2006 |
Speaker |
Date |
Time/Location |
Title |
|
Luis Cabral
NYU Stern Economics |
September 22, 2006 |
11:00 am, KMC 5-75 |
"A Theory of Price Signalling and Diffusion"
CV|Download Paper |
|
Amitava Chattopadhyay
INSEAD |
October 3, 2006 |
12:30 pm, KMC 5-80 |
"Persuasion via Associative Mechanisms: Are we in Control?" |
|
Dan Ariely
MIT/Princeton |
October 13, 2006 |
11:00 am, KMC 5-75 |
"Expectations and Experience: Beer, Vinegar and Painkillers" |
|
Craig Fox UCLA |
October 20, 2006 |
11:00 am, KMC 5-75 |
"From the Brain to the Lab to the Field: Studies of Constructed Preferences" |
|
Shuba Srinivasan
UC Riverside |
November 3, 2006 |
11:00 am, KMC 5-75 |
"How do Marketing Investments Benefit Brand Revenue Premiums?" |
|
David Dunning
Cornell University |
November 17, 2006 |
11:00 am, KMC 3-60 |
"Why We Trust: Evidence from Economic Games" |
|
Jean-Pierre Dube
U of Chicago |
December 12, 2006 |
4:00 pm, KMC 7-191 |
"Category Pricing with State Dependent Utility"
Download Paper |
|
Spring 2006 |
Speaker |
Date |
Time/Location |
Title |
|
Carey Morewedge
Harvard University |
February 17, 2006 |
11:00 pm, KMC 5-75 |
"Why Alternatives Do Not Matter" CV| Download Paper |
|
Yaacov Trope
NYU |
February 24, 2006 |
11:00 am, KMC 5-80 |
"Transcending the Now: Time as a Dimension of Psychological |
|
Koen Pauwels
Dartmouth |
March 10, 2006 |
11:00 am, KMC 5-90 |
"From Clicks to Bricks: The Long Term Revenue Impact of Opening Physical Stores" CV| Download Abstract |
|
Barbara Mellers Berkeley |
March 24, 2006 |
11:00 am, KMC 5-80 |
"Why do People Cooperate? A Psychological Framework from Emotions to Choice" Download CV |
|
Ayelet Fishbach
Chicago |
April 7, 2006 |
11:00 am, KMC 5-80 |
"Goals as Excuses versus Guides: Dynamics of Goal-Based Choice" |
|
Duncan Simester
MIT |
April 14, 2006 |
11:00 am, KMC 5-80 |
"Measuring and Optimizing the Long-Run Impact of Marketing Actions" |
|
Kamel Jedidi
Columbia University |
April 21, 2006 |
11:00 am, KMC 5-90 |
"Optimal Multi-Tiered Pricing of Products and Services: A Structural Conjoint Approach" CV| Download Abstract |
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Various speakers |
June 2-3, 2006 |
12:30 pm, KMC 5-140
|
Marketing Department Summer Research Camp Download Schedule |
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Fall 2005 |
Speaker |
Date |
Time/Location |
Title |
|
Tulin Erdem
University of California, Berkeley |
September 15, 2005 |
12:00 pm, KMC 4-80 |
"Learning about Computers: An Analysis of Information Search and Technology Choice" CV| Download Paper |
|
Wendy Liu
Stanford University |
October 7, 2005 |
11:00 am, KMC 5-85 |
"Take It or Leave It? Preference Testing Effects in the Consumers' Decision to Purchase" CV| Download Paper |
|
Juanjuan Zhang
University of California, Berkeley |
October 14, 2005 |
11:00 am, KMC 5-85 |
"The Sound of Silence" CV| Download Paper |
|
David Faro
University of Chicago |
October 17, 2005 |
11:00 am, KMC 5-85 |
"Causal Time Compression: The Influence of Causal Beliefs on Judgments of Elapsed Time" |
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