Russell Winer, Marketing Department Chair

Russell S. Winer is the Marketing Department Chair and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (N.Y.) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and École Nationale des Ponts et Chausées.
He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and has authored over 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing.
He is a past editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science.
He has participated in executive education programs around the world, and is currently an advisor to a number of startup companies.

Dawn Lesh, Executive Director

Dawn Lesh is a marketing executive with over 20 years of executive global management experience in a variety of industries including financial services, telecommunications and packaged goods. Throughout her career, she has led the development and execution of major initiatives in marketing which have included: strategy development and implementation, product and service development and deployment, service quality and assessment and redesign and business competitor analysis.
In 1997, Dawn founded A. Dawn Lesh international, a management consulting practice providing deep expertise and broad executional capabilities and strategic marketing, business planning/implementation and market research. In 1990, she joined JP Morgan, a global investment bank as Managing Director responsible for identifying and analyzing markets for products and services worldwide. This included rationalizing, coordinating and managing all market research and marketing activities. From 1986-1990, she was Vice President with the New York Stock Exchange serving as the head of Strategic Planning and Marketing Research.
For the previous twelve years, Dawn successfully established and managed consumer, business-to-business and professional services market research within the global financial services industry for Bank of America and Wells Fargo Bank.
A graduate of the University of California, at Davis, BA in Rhetoric and California State University, Sacramento, MA Communications Research. Dawn has completed executive education programs at MIT as well as facilitator training at Synectics Institute. She is co-author of an award-winning article, “How To Make Research Actionable”. Dawn is a frequent speaker. She is active in the American Marketing Association, Advertising Foundation and the Financial Women’s Association. She is currently on the Editorial Review Board of the Journal of Advertising Research.