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Young-Hoon Park
Visiting Associate Professor of Marketing
Joined Stern: 2009
Leonard N. Stern School of Business
Kaufman Management Center
44 West 4th Street New York, NY 10012
Email:
ypark2@stern.nyu.edu |
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- Database marketing
- Internet marketing
- Marketing-operations interfaces
- Mechanism designs
- Relationship marketing
- Bayesian methods
- Probability model
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Academic Background
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| B.B.A., Business Administration and Economics | Sogang Univesrity | | M.S., Management and Policy | Korea Advanced Institute of Science and Technology | | M.A., Operations Management | The Wharton School of the University of Pennsylvania | | Ph.D., Marketing | The Wharton School of the University of Pennsylvania |
Biography
Young-Hoon Park joined New York University Stern School of Business as a Visiting Associate Professor of Marketing in September 2009. Prior to joining NYU Stern, he was an Associate Professor of Marketing at Cornell’s Johnson Graduate School of Management, where he was awarded the Johnson School’s Apple Distinguished Teaching Award in 2008.
Professor Park’s primary research areas include database marketing, Internet marketing, marketing-operations interfaces, mechanism designs, relationship marketing, Bayesian methods and probability models. His research has appeared in journals such as the Journal of Marketing Research, Management Science and Marketing Science. He was a finalist for the 2008 John D.C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on Internet auctions. He currently serves on the editorial board of Marketing Science.
Prior to teaching at Cornell, Professor Park taught marketing for three years at The Wharton School of the University of Pennsylvania, where he received the Wharton Advisory Board Outstanding Teaching Award and the Graduate Student Association Council Teaching Award.
Professor Park received his B.B.A. in Business Administration and Economics from Sogang University in Seoul, and his M.S. in Management and Policy from the Korea Advanced Institute of Science and Technology. He received his M.A. in Operations Management and Ph.D. in Marketing from The Wharton School of the University of Pennsylvania.
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