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Priya Raghubir
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- Consumer psychology, including survey methods, psychological aspects of prices and money
- Risk perceptions
- Visual information processing
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Academic Background
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| Undergraduate Degree, Economics | St. Stephen's College, Delhi University | | M.B.A. | Indian Institute of Management, Ahmedabad | | Ph.D., Marketing | New York University |
Biography
Priya Raghubir joined New York University Stern School of Business as a Professor of Marketing and Mary C. Jacoby Faculty Fellow in July 2008.
Prior to joining NYU Stern, Professor Raghubir was a professor at the Haas School of Business, University of California at Berkeley. She also taught at the Hong Kong University of Science and Technology. She has taught undergraduate, M.B.A, Ph.D. and executive education courses in China, France, India and the U.S.
Professor Raghubir’s teaching interests are in the areas of marketing research, consumer behavior and marketing strategy, and her research interests are in the areas of consumer psychology, including survey methods, psychological aspects of prices and money; risk perceptions; and visual information processing. She has published more than 40 articles in such journals as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Marketing Science. She is on the editorial boards of six journals, and has delivered more than 100 presentations of her research at major universities, symposia and conferences around the world.
Additionally, Professor Raghubir has consulted with Acufocus, Adobe, BioRad, Boston Scientific, Daimler-Chrysler, Google, PayCycle, University of California at San Francisco and the Centre for Executive Development at the Haas School of Business. She has also worked in the financial industry with Jardine Fleming and Citibank in Hong Kong and India.
Professor Raghubir received her undergraduate degree in Economics from St. Stephen's College, Delhi University; her M.B.A from the Indian Institute of Management, Ahmedabad; and her Ph.D. in Marketing from New York University.
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