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Tulin Erdem
Leonard N. Stern Professor of Business
Professor of Marketing Co-Director, Center for Digital Economy Research Joined Stern: 2006
Leonard N. Stern School of Business
Tisch Hall
40 West 4th Street, Room 913 New York, NY 10012
Email:
terdem@stern.nyu.edu |
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- Advertising and Pricing
- Branding, Brand Equity and Brand Management
- Econometric Modeling
- Individual Decision-Making & Choice
- Marketing Science Models of Consumer Behavior
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Academic Background
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| PhD, Business Administration, 1993 | University of Alberta | | ABD, Economics, 1989 | University of Alberta | | MA, Economics, 1987 | University of Alberta | | BA, Economics, 1986 | Boğaziçi University |
Biography
Tülin Erdem joined New York University Stern School of Business as a Leonard N. Stern School Professor of Business and Professor of Marketing in July 2006. She is also currently serving as Research Director of the Center for Digital Economy Research at NYU Stern.
Before joining Stern, Professor Erdem was the E.T. Grether Professor of Business Administration and Marketing at the Haas School of Business at the University of California at Berkeley. There, she served as the Associate Dean for Academic Affairs, the Marketing Group Chair and the Ph.D. Program Director; she also chaired the campus-wide Committee on Research at the University of California, Berkeley. She joined Berkeley in 1993 as an Assistant Professor, was promoted to Associate Professor with tenure in 1998 and to a chaired full-professorship in 2003.
Her research interests include advertising, brand management and equity, consumer choice, customer relationship management, decision-making under uncertainty, econometric modeling and pricing. She has published several papers in top field journals. She has received best paper awards, as well major research grants, including two major National Science Foundation grants. She holds editorial posts at Marketing Science, Quantitative Marketing and Economics and Journal of Consumer Research, and is an editorial board member at the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science and Marketing Letters.
Professor Erdem earned a B.A. in Economics from Boğaziçi University, Istanbul, Turkey, in 1986, and an M.A. in Economics in 1987 and a Ph.D. in Business Administration in 1993, both from the University of Alberta.
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