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Anindya Ghose
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- IT in Business and Society
- Electronic Commerce
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- Economics of Electronic Commerce
- User-Generated Content
- Sponsored Search Advertising
- Personalized Pricing
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Academic Background
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| PhD, Information Systems, 2004 | Carnegie Mellon University | | MS, Information Systems, 2002 | Carnegie Mellon University | | MBA, Finance, Marketing & Systems, 1998 | Indian Institute of Management, Calcutta | | BTech (with honors), Electronics & Instrumentation Engineering, 1996 | REC, Jalandhar, India |
Biography
Anindya Ghose is an Assistant Professor of Information, Operations, and Management Sciences at New York University's Leonard N. Stern School of Business. Professor Ghose’s research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure, and the economic value from user-generated content in social media and the monetization of such content through online advertising. He has focused primarily on geography and ecommerce, product reviews, reputation systems, sponsored search advertising, and online used-good markets. He has also worked on the economics of personalized pricing.
Professor Ghose’s work has been published in leading journals that include Information Systems Research, Journal of Economics and Management Strategy, Journal of Management Information Systems, MIS Quarterly, Management Science, Marketing Letters, and Statistical Science. His research has received several best paper awards and nominations including the runner-up for the 2005 ACM Doctoral Dissertation Award, runner-up for best published paper in Information Systems Research in 2006, best track paper award in ICIS 2007, best paper nominations at the 2004 and 2007 ICIS, the 2005 HICSS, and the WITS 2008. It has been widely covered by press outlets such as The New York Times. In 2007, he received the prestigious CAREER Award from the National Science Foundation for his research that quantifies the effect of user-generated content in online information exchanges on the Internet and the monetization of such content. He is also a winner of a 2006 Microsoft Live Labs Award, a 2006 NYU Research Challenge Fund award, a 2007 Microsoft Virtual Earth Award, a 2007 Marketing Science Institute grant, a 2009 NYU-Poly Seed grant and several NET Institute grants.
Professor Ghose serves as an Associate Editor of Management Science, and Information Systems Research. He is a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing. He frequently works with leading firms in the information technology, retail, financial services and travel industries on projects related to internet marketing, user-generated content, and search engine advertising. Before joining NYU Stern, Professor Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A from the Indian Institute of Management (IIM) Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.
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