Russell S. Winer

William H. Joyce Professor of Marketing
Chair, Marketing Department
Joined Stern: 2003

Leonard N. Stern School of Business
Kaufman Management Center
44 West 4th Street, Room 11-53
New York, NY 10012
Email: rwiner@stern.nyu.edu
Research, publications, honors, and more


Marketing Concepts Brand Management and Strategy Executive Education	Customer Relationship Management Consumer Choice Models Psychological Aspects of Price Use of Information Technology in Marketing

Academic Background
PhD, Industrial Administration, 1977	Carnegie Mellon University
MS, Industrial Administration, 1975	Carnegie Mellon University
BA, Economics, 1973	Union College

Biography

Professor Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing, and has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing ScienceJournal of Marketing, the Journal of Marketing Research, and Marketing Science.