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Amitav Chakravarti
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- Full time MBA Marketing Core Course
- Undergraduate Marketing Core Course
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- Consideration Set Composition
- Pre-Choice Screen Strategies
- Effects of Generic Advertising
- Consumer Behavior in Network Markets
- Consumption of CSR-Associated Products
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Academic Background
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| PhD, Marketing, 2002 | University of Florida | | MBA, International Business, 1997 | Indian Institute of Foreign Trade |
Biography
Amitav Chakravarti is an Associate Professor of Marketing at New York University Stern School of Business. Professor Chakravarti teaches the MBA core course in marketing and the Introduction to Marketing class for undergraduates.
Professor Chakravarti joined NYU Stern in 2002. His primary research areas include consideration set composition, pre-choice screen strategies, effects of generic advertising, consumer categorization, consumer behavior in high-tech network markets, and consumption of CSR-Associated Products. Professor Chakravarti has written many papers including “The Neglect of Prescreening Information,” “The Influence of Generic Advertising on Brand Preferences,” “The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situation,” and “Standards Competition and Effectiveness of Advertising Formats in New Product Introduction.” In recognition of his research contributions, he was recently awarded the Young Scholar Award by the Marketing Science Institute (MSI). He also received the ART (Advanced Research Techniques) Forum Best Paper Award.
Professor Chakravarti received his Bachelor of Arts in Economics from the University of Bombay, a Master of Business Administration from the Indian Institute of Foreign Trade in New Delhi and his Doctor of Philosophy from the University of Florida.
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