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Sha Yang
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- Introduction to Marketing
- PhD Seminar: Quantitative Application in Marketing
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- Household Purchase Behavior
- Consumer Preference Heterogeneity and Interdepende
- Market Competition and Structural Models
- Bayesian Applications and Research Methods
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Academic Background
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| PhD, Marketing, 2000 | Ohio State University | | MS, Statistics, 1998 | Ohio State University | | MA, Economics, 1995 | Ohio State University | | BA, International Economics, 1994 | Renmin University of China |
Biography
Sha Yang is an Associate Professor of Marketing at New York University’s Stern School of Business. She currently teaches undergraduate core marketing course and PhD seminar in Quantitative Application in Marketing.
Professor Yang joined NYU Stern in 2002. Her primary research focuses on understanding household purchase behavior and market competition in the analysis of scanner panel data, store-level data and survey data. Her research has been published in Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, Marketing Letters, and International Journal of Forecasting.
Professor Yang received her Bachelor of Arts in International Economics from Renmin University of China in 1994. She received her Master of Arts in Economics, Statistics, Business Administration, and Doctor of Philosophy in Marketing from the Ohio State University.
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