|
|
|
|
 |
Vicki G. Morwitz
|
 |
 |
- Introduction to Marketing
- Marketing of Technology-Based Products
- Marketing Research
|
- Consumer behavior
- Marketing research
- Political marketing
- Pricing and sales promotions
- Research methods
|
Academic Background
|
| PhD, Marketing, 1991 | University of Pennsylvania | | MS, Statistics, 1989 | University of Pennsylvania | | MS, Operations Research, 1986 | Polytechnic | | BS, Computer Science/Mathematics, 1983 | Rutgers University |
Biography
Vicki G. Morwitz is a Research Professor of Marketing at New York University Stern School of Business. Professor Morwitz teaches courses in Introduction to Marketing, Marketing of Technology-Based Products and Marketing Research.
Professor Morwitz has been at NYU Stern for more than 16 years. Her primary research areas include consumer behavior, marketing research, political marketing, pricing and sales promotions, and research methods. Professor Morwitz has been published in many journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Management Science, Harvard Business Review, American Journal of Public Health, Marketing Letters and International Journal of Forecasting.
In addition to her work NYU Stern, Professor Morwitz has taught at the Wharton School, and has been a visiting faculty member at Columbia University, Yale University and University of California at Berkeley. Professor Morwitz received her Bachelor of Science in computer science and mathematics from Rutgers University, her Master of Science in operations research from Polytechnic University, and her Master of Arts and Doctor of Philosophy from the University of Pennsylvania.
Professor Morwitz’s research has received many awards. She won the 1991 Marketing Science Institute Alden G. Clayton Dissertation Proposal Competition and the 1994 Marketing Science Institute Competition on Pricing and Strategy. Her research also won the best paper presentation award at the 1994 AMA Advanced Research Techniques Forum (ART). Professor Morwitz was a finalist for the 1997 O'Dell Award for best article in Journal of Marketing Research judged after 5 years and for the 1994 Ferber Award for best article based on a dissertation published in the Journal of Consumer Research. Her research also received an honorable mention in the 1992 Marketing Science Institute Competition on "Understanding the Effects of Direct Marketing."
|
|
