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Alvin Lieberman
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- Globalization of the Entertainment Industry
- Professional Management: Entertainment and Media
- Business of Sports Marketing
- Entertainment Marketing
- The Business of Producing
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- Film Festivals
- Entertainment Globalization
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Academic Background
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| MBA, Marketing, 1963 | New York University | | BS, Labor Relations, 1960 | Cornell University |
Biography
Al Lieberman is the Clinical Associate Professor of Marketing Entrepreneurship and Innovation and the Executive Director of the Entertainment Media and Technology Program at New York University’s Stern School of Business. In his current position, Professor Lieberman teaches several courses including in The Marketing of Entertainment Industries. Global Impact of Entertainment, The Business of Producing, Sports Marketing, and a Los Angeles based course called The Craft & Commerce of Cinema.
Professor Lieberman has been with NYU Stern for more than six years. His primary research areas of interest include film festivals and entertainment globalization.
Before joining NYU Stern, Professor Lieberman served as the executive vice president of Young and Rubicam Direct Response Division and managed the advertising accounts of Fortune 500 companies. He then joined Simon and Schuster as World-Wide Director of Marketing and became Executive Vice President of the company’s Silhouette Books division. Professor Lieberman was also the founder and CEO of Grey Entertainment, an advertising and marketing company whose client roster included Warner Brothers Studios, ABC Entertainment, News American Corp., Harper Collins Publishers and a variety of theater and arts companies.
Professor Lieberman received his Bachelor of Science in labor relations from Cornell University and his master’s degree in marketing from NYU Stern.
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