|
|
|
|
 |
Eric A. Greenleaf
|
 |
 |
|
- Pricing and Promotions
- Delay in Consumer Decision-Making
- Auctions
- Survey Research
|
Academic Background
|
| PhD, Marketing, 1986 | Columbia University | | MBA, 1981 | Columbia Unviersity | | BS, Town Planning and Design, 1977 | University of New Hampshire |
Biography
Eric A. Greenleaf is a professor of marketing at New York University Stern School of Business. Professor Greenleaf presently teaches the graduate core marketing course and has also taught marketing research, new product development, pricing strategies, and doctoral seminars in response and context effects in surveys.
Professor Greenleaf has been with NYU Stern for more than 15 years. His primary research areas include consumer perceptions of prices, why consumers delay making purchase decisions, economics of the art market and auctions, and marketing research and survey methods. Professor Greenleaf has been published in numerous journals including Journal of Consumer Research, Journal of Marketing Research, Management Science, Marketing Letters, Marketing Science, and Public Opinion Quarterly. He was a winner of a competition on behavioral pricing sponsored by the Marketing Science Institute.
Before joining NYU Stern, Professor Greenleaf was an assistant professor of marketing at the Yale School of Management. He has been a visiting assistant professor at Columbia University, a visiting associate professor at Wharton, and a visiting scholar at the Haas School.
Professor Greenleaf received his Bachelor of Science in town planning and design from University of New Hampshire and his MBA and Ph.D. in marketing from Columbia University.
|
|
