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Susan P. Douglas
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- International Marketing Management
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- Global Marketing Strategy
- Cross-Cultural Consumer Behavior
- International Marketing Research
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Academic Background
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| PhD, Business & Applied Econom, 1969 | University of Pennsylvania | | MA, Econ. Hist., 1964 | University of Manchester | | BA, Econ., Pol., & Mod. Hist., 1962 | University of Manchester |
Biography
Susan P Douglas is the Paganelli-Bull Professor of Marketing and International Business at New York University’s Stern School of Business. She received her Ph.D from the University of Pennsylvania in 1969. Prior to joining New York University in 1978, Professor Douglas taught at Centre-HEC, Jouy-en-Josas, France and was a faculty member of the European Institute for Advanced Studies in Management in Brussels. She has also taught in executive programs in France, Belgium, Italy, Greece, Taiwan, Singapore, India, South Africa and the former Yugoslavia. She is the co-author (with C. Samuel Craig) of two books, Global Marketing Strategy and International Marketing Research.
Her research interests focus on global marketing strategy, cross-cultural consumer research and methodological issues in international marketing research. Her work on global marketing strategy focuses on the competitive and spatial dimensions of strategy as well as global branding strategy. Her cross-cultural research interest relates to the changing dynamics of cultural influences and the implications for marketing as well as the methodological aspects of the research. Her research has appeared in the Journal of International Business Studies, Journal of International Marketing, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and other publications. She has won several awards including the prestigious Jours de France award, the S.Tamer Cavusgil Award (twice) and the International marketing Review best article prize,
She is currently on the editorial board of the Journal of International Business Studies, the Journal of International Marketing, the Journal of World Business and Recherches et Applications en Marketing. She is the former vice president of the Academy of International Business Studies. She was elected a Fellow of the Academy of International Business in 1991 and was Dean of the Fellows for 1999-2002. She is a founder member and past president of EMAC (the European Marketing Academy). She is also a Fellow of EMAC and currently Dean of the Fellows.
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