Joined Stern 1991
Leonard N. Stern School of Business
40 West Fourth Street, 807
New York, NY 10012
Vicki G. Morwitz is the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University Stern School of Business.
Professor Morwitz received her Bachelor of Science in computer science and mathematics from Rutgers University, her Master of Science in operations research from Polytechnic University, and her Master of Arts and Doctor of Philosophy from the University of Pennsylvania. She has been on the faculty at New York University since 1991. Professor Morwitz has also taught at the Wharton School, and has been a visiting faculty member at Columbia University, Yale University and University of California at Berkeley. She served as President of the Society of Consumer Psychology from 2011-2012 and is serving as co-Editor of the Journal of Consumer Research from 2014-2017.
Professor Morwitz’s primary research areas include consumer behavior, marketing research, political marketing, pricing and sales promotions, and research methods. Professor Morwitz has been published in many journals including American Journal of Public Health, Harvard Business Review, International Journal of Forecasting, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Management Science. Professor Morwitz teaches courses in Introduction to Marketing, Marketing Research, and Judgment and Decision Making.
Ph.D., Marketing, 1991
University of Pennsylvania
M.S., Statistics, 1989
University of Pennsylvania
M.S., Operations Research, 1986
B.S., Computer Science/Mathematics, 1983
|Journal of Consumer Research||Co-Editor||2014|
|Society for Consumer Psychology||President||2011|
|The AMA Advanced Research Techniques Forum||2008 Best Overall Conference Presentation||2008|
|Leonard N. Stern School of Business, NYU||Research Professor of Marketing||2007|
|Association for Consumer Research annual conference||Co-chair||2006|
|Leonard N. Stern School of Business||Robert Stansky Faculty Research Fellow||2004|
|Journal of Interactive Marketing||2003 Best Reviewer Award||2003|
|International Journal of Forecasting||Outstanding Paper Award||2000|
|Leonard N. Stern School of Business, NYU||Edythe and George Heyman Research Fellow||1998|
|O'Dell Award for best article in Journal of Marketing Research||Finalist||1997|
Morwitz, Vicki G. (2014)
Insights from the Animal Kingdom
Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013)
Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity
Bauer, Johannes, Schmitt, Philipp, Vicki G. Morwitz, and Russ Winer (2013)
Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?
Shalev, Edith, and Vicki G. Morwitz (2013)
Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments
Lynch, John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, and Zeynep Gürhan-Canli (2012)
Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria
Raghubir, Priya, Vicki G. Morwitz, and Shelle Santana (2012)
Europoly Money: The Impact of Currency Framing on Tourists’ Spending Decisions
Shalev, Edith and Vicki G. Morwitz (2012)
Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer
Raghubir, P., Morwitz, V., and Chakravarti, A. (2011)
Spatial Categorization and Time Perception: Does it Take Less Time to Get Home?
Chandon, P., Smith, R., Morwitz, V. Spangenberg, E., and Sprott, D. (2011)
When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms