Joined Stern 2003
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, Rm. 910
New York, NY 10012
Joined Stern 2003
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, Rm. 910
New York, NY 10012
Russell S. Winer is the William Joyce Professor of Marketing emeritus at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management , a research monograph, Pricing, and has co-edited The History of Marketing Science and The Routledge Companion to Strategic Marketing. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research and is Editor emeritus of the Journal of Interactive Marketing and Marketing Letters. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.
Ph.D., Industrial Administration, 1977
Carnegie Mellon University
M.S., Industrial Administration, 1975
Carnegie Mellon University
B.A., Economics, 1973
Union College
American Marketing Association/Irwin-McGraw Hill | Marketing Educator of the Year | 2011 |
INFORMS Society for Marketing Science | Inaugural Fellow | 2008 |
Direct Marketing Association | Educator of the Year | 2003 |
Fordham University Pricing Center | Lifetime Achievement Award | 2002 |
Stefan Stremersch, Russell S. Winer, and Nuno Camacho (2021)
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Journal of Marketing 2021, Vol. 85(5) 1-21
Kim, B.J., V. Singh, and R.S. Winer (2017)
The Pareto Rule for Frequently-Purchased Package Goods: An Empirical Generalization
Marketing Letters, 28 (December), 491-507
Venkatraman, V. et.al (2015)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Journal of Marketing Research, 52 (August), 436-452
Inman, J.J., R.S. Winer, & R. Ferraro (2009)
The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Journal of Marketing, 73 (September), 19-29
Winer, R.S. (2001)
A Framework for Customer Relationship Management
California Management Review, 43 (Summer), 89-105
Villas-Boas, J.M. & R.S. Winer (1999)
Endogeneity in Brand Choice Models
Management Science, 45 (October), 1324-1338
Winer, R.S. (1986)
A Reference Price Model of Demand for Frequently-Purchased Products
Journal of Consumer Research, 13 (September), 250-256