Biography

Russell S. Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing, and has authored more than 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing.

Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing Science, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science.

Research Interests

• Customer relationship management
• Consumer choice models
• Psychological aspects of price
• Use of information technology in marketing

Courses Taught

• Executive Education
• Marketing Concepts

Academic Background

Ph.D., Industrial Administration, 1977
Carnegie Mellon University

M.S., Industrial Administration, 1975
Carnegie Mellon University

B.A., Economics, 1973
Union College

Awards & Appointments

American Marketing Association/Irwin-McGraw Hill	Marketing Educator of the Year	2011
INFORMS Society for Marketing Science	Inaugural Fellow	2008
Direct Marketing Association	Educator of the Year	2003
Fordham University Pricing Center	Lifetime Achievement Award	2002

Selected Publications

Inman, J.J., R.S. Winer, & R. Ferraro (2009)
The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Journal of Marketing, 73 (September), 19-29

Naik, P.A., K. Raman, & R.S. Winer (2005)
Planning Marketing-Mix Strategies in the Presence of Interaction Effects: Empirical and Equilibrium Analysis
Marketing Science, 24 (Winter), 25-34

Winer, R.S. (2001)
A Framework for Customer Relationship Management
California Management Review, 43 (Summer), 89-105

Villas-Boas, J.M. & R.S. Winer (1999)
Endogeneity in Brand Choice Models
Management Science, 45 (October), 1324-1338

Chaney, P.K., T.M. Devinney, & R.S. Winer (1991)
The Impact of New Product Introductions on the Market Value of Firms
The Journal of Business, 64 (October), 573-610

Winer, R.S. (1986)
A Reference Price Model of Demand for Frequently-Purchased Products
Journal of Consumer Research, 13 (September), 250-256