NYU Stern

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Mickey Goodman

Mickey Goodman

Joined Stern 2002

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012

E-mail mgoodman@stern.nyu.edu

Biography

Mickey Goodman joined New York University Stern School of Business as an Adjunct Assistant Professor of Marketing in January 2002.

Professor Goodman's fields of expertise include Promotion Marketing, Retail Channel Marketing and Pricing. Professor Goodman is a recognized industry thought leader in the areas of Promotion Marketing and Retail Marketing, and has pioneered a number of marketing approaches which are standard industry practice today. He worked in Brand Management at Kraft and Unilever from 1979-1984. From 1984-1988, he created the In-Store Promotion Services division for News America Marketing (then Actmedia), which grew to more than $100 million in sales with a 500-person national field force. From 1989-2000, Professor Goodman founded and ran Marketing Drive Worldwide (then MGR), a promotion marketing agency, part of which was acquired by Time Warner in 1993 and the remainder by Interpublic in 1995. From 1998-2000, he developed a global promotion marketing network with offices in more than 25 countries. In 2002, Professor Goodman joined the Stern faculty and also founded BlueBlack, a consultancy specializing in retail marketing and marketing services development. He has served on the board of Supermarkets Online, the first online coupon company, and Fastwired, a NYC-based Internet incubator.

Professor Goodman earned his B.S. in Psychology from Tufts University and his M.B.A. from the Kellogg School at Northwestern University, where he has also taught.

Courses Taught

  • Consumer Behavior
  • Pricing Strategies
  • Promotion Marketing
  • Retail Channel Marketing

Academic Background

B.S., Psychology
Tufts University

M.B.A., Marketing
Kellogg School, Northwestern University