Experience Faculty & Research

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Marty Yudkovitz

Marty Yudkovitz

Joined Stern 2012

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 900
New York, NY 10012

E-mail myudkovi@stern.nyu.edu


Martin J. Yudkovitz leads The Walt Disney Company's Strategic Innovation group, which identifies and develops new businesses for Disney to enter across all of its business lines and manages the corporate-wide process for business innovation.

Prior to that role, Mr. Yudkovitz served as Senior Vice President for Corporate Strategy and Business Development at Disney, where he played a key role in devising new strategies that helped the company reach and sustain industry-leading levels of growth and success.

Prior to joining Disney, Yudkovitz was President of TiVo, the pioneering DVR innovator, where he helped transform the company from a hardware manufacturer to a supplier of wide-ranging software services for the cable and satellite industry, advertisers and others.

Yudkovitz was previously a long-time senior executive at NBC, working in virtually all areas of the business and on almost all of NBC's major strategic projects during his 20 years at the company. Among the positions he held at NBC were President of NBC Business Development, Founder and President of NBC Digital Media, and Executive Vice President of NBC, Inc.

He was among the small initial team that developed and launched CNBC, NBC's first cable TV network. Yudkovitz was also the primary designer of the innovative partnership with Microsoft that formed MSNBC, NBC's second cable network and the world's leading internet news service.

Yudkovitz joined NBC in 1983, briefly serving as Senior Counsel in the Law Department, before moving on to NBC Sports, where he led business affairs for both the Seoul and Barcelona Olympics, for which he won an Emmy.

Prior to NBC, Yudkovitz was an attorney at the New York law firm of Kelley Drye & Warren. He is a graduate of Rutgers University and Columbia University Law School. He lives in New Canaan, CT with his wife Carolyn and his children, Alex and Danny.

Courses Taught

  • Entertainment and Media Industries