NYU Stern

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J.P. Eggers

J.P. Eggers

Joined Stern 2008

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 7-15
New York, NY 10012

E-mail jeggers@stern.nyu.edu
Personal website

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J.P. Eggers joined New York University Stern School of Business as an Assistant Professor of Management and Organizations in July 2008. Professor Eggers teaches the core M.B.A. strategy class and a strategy capstone elective.

Professor Eggers's research interests focus on technological change, decision-making under uncertainty and new product development. Specifically, he studies the challenges faced by managers and executives in making good decisions and addressing new opportunities in emerging technologies. His recent work examines firms that backed the wrong technology during the emergence of the flat panel display industry and the role that managerial cognition played in determining the course of organizational action during the early years of the fiber optics industry.

Prior to his academic career, Professor Eggers was a strategy consultant with two firms, Kurt Salmon Associates and Viant, Inc., both of which specialize in product development strategy and new technology projects for firms ranging from Nordstrom to NASCAR and from Coca-Cola to YKK Zippers. He also worked as a political consultant on congressional, senatorial and gubernatorial campaigns across the United States.

Professor Eggers received his B.A. in History from Amherst College, his M.B.A. in Management from the Goizueta Business School at Emory University and his Ph.D. in Management from the Wharton School of the University of Pennsylvania.

Research Interests

  • Technological change
  • Decision-making under uncertainty
  • New product development

Courses Taught

  • MBA Strategy
  • Strategy Capstone Elective

Academic Background

B.A., History
Amherst College

M.B.A., Management
Goizueta Business School at Emory University

Ph.D., Management
Wharton School of the University of Pennsylvania

Awards & Appointments

Poets & Quants Top 40 Professors Under 40 2011
NYU Stern MBA Program Professor of the Year 2010
Emerald Management Review Citation of Excellence 2010
Business Policy Division of Academy of Management Finalist for Outstanding Dissertation Award 2009
Technology Division of Academy of Management Finalist for Outstanding Dissertation Award 2009

Selected Publications

Eggers, J.P. (2012)
Falling Flat: Failed Technologies and Investment under Uncertainty
Administrative Science Quarterly, March 2012, vol. 57 (1), pp. 47-80

Eggers, J.P. & Kaplan, Sarah (2009)
Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change
Organization Science, March/April 2009, vol. 20 (2), pp. 461-477

Related News & Research

NYU Stern Hosts 1st Annual Business Analytics Symposium

In an op-ed, Professor JP Eggers advises digital business executives to consider the differences between early adopters and other customer segments in strategic decisions

Focus On the Customers You Want, Not the Ones You Have

Prof. JP Eggers discusses Blackrock Chairman & CEO Larry Fink's views on short-term results and activist investors

Prof. JP Eggers on the recent increase in companies spinning off brands

Prof. JP Eggers on the challenges Etsy faces in going public

Prof. JP Eggers's research on serial entrepreneurs is featured

New Research Shows that Switching Industries is Costly for Serial Entrepreneurs

New Research Shows that Switching Industries is Costly for Serial Entrepreneurs

Prof. JP Eggers on storefronts that change seasonally

Prof. JP Eggers discusses Apple's focus on the iPhone

Prof. JP Eggers on how teen retailers can revive their brands

Prof. JP Eggers on the impact of Sony's decision not to release "The Interview"

Prof. JP Eggers discusses HP's spinoff into two companies

Prof. JP Eggers explains how big cap companies can become risk-averse

Prof. JP Eggers discusses the evolution of tech companies

Prof. JP Eggers discusses McDonald's efforts to attract millennials

In an op-ed, Prof. JP Eggers explains how betting on a losing technology doesn't necessarily doom a company

Prof. JP Eggers discusses expectations for the new head of the Department of Veterans Affairs

Prof. JP Eggers on specialty food retailers and the closure of Crumbs Bake Shop

Areas of Expertise


  • Business Strategy


  • Information Technology
  • Retail
  • Textile


  • Competitive Analysis
  • Corporate Strategy
  • Decision Making & Policy
  • Technology & Innovation


  • New Product Development