NYU Stern

Experience Faculty & Research

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Jidong Zhou

Jidong Zhou

Joined Stern 2011

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 7-72
New York, NY 10012

E-mail jzhou@stern.nyu.edu
Personal website


Jidong Zhou joined New York University Stern School of Business as an Assistant Professor of Economics in July 2011.

Professor Zhou's research fields include applied microeconomic theory, industrial organization and behavioral economics. His current research examines the market implications of richer models of consumer behavior, both from the standard perspective such as consumer search and from the behavioral economics perspective. One goal of this research project is to provide a more solid foundation for competition policy and consumer protection policy.

Prior to coming to NYU Stern, Professor Zhou was a British Academy Postdoctoral Fellow from September 2008 to June 2011.

Professor Zhou received a B.A. in Management and Economics and an M.A. in Economics from Peking University. He received a Ph.D. in Economics from University College London.

Research Interests

  • Applied microeconomic theory
  • Industral organization
  • Behavioral economics
  • Consumer behavior

Academic Background

Ph.D., Economics, 2008
University College London

M.A., Economics, 2002
Peking University

B.A., Management and Economics, 2000
Peking University

Areas of Expertise


  • Antitrust & Regulatory Issues
  • Industrial Organization
  • Internet Economics
  • Microeconomics