NYU Stern

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Jeffrey Sharlach

Jeffrey Sharlach

Joined Stern 2007

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 3-104
New York, NY 10012

E-mail jsharlac@stern.nyu.edu

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Biography

Jeffrey Sharlach joined New York University Stern School of Business as an Adjunct Associate Professor of Management Communication in September 2007.

In addition to teaching both undergraduates and MBA students in the Management Communication Program, he serves as Chairman and CEO of The Jeffrey Group, the corporate communications and PR firm he founded in 1993 after holding senior management positions during a 15-year career in New York at top international agencies. Today, The Jeffrey Group provides a full range of public relations and marketing communications services for global companies and brands targeting Latin American and U.S. Hispanic audiences from its Miami headquarters and wholly owned offices in New York, Buenos Aires, Mexico City and São Paulo. Among the firm's current clients are Adidas, American Airlines, American Express, Diageo, Microsoft, Sony Ericsson and Western Union. (www.jeffreygroup.com)

Professor Sharlach earned his B.S.J. from Northwestern University and his J.D. from New York University School of Law.

Courses Taught

  • Management Communication (B45.2100.)
  • Organizational Communication and its Social Impact (C40.0065)

Academic Background

J.D., 1977
New York University School of Law

B.S.J., Journalism, 1974
Northwestern University

Areas of Expertise

Entrepreneurship

  • Entrepreneurship

Ethics

  • Corporate Social Responsibility (CSR)

Management

  • Communications
  • Corporate Reputation
  • Crisis Communications/Catastrophe Preparedness
  • Executive Coaching
  • Team Dynamics & Performance

Marketing

  • Advertising/Marketing/PR Strategies
  • Brand Reputation Management
  • International Marketing