NYU Stern

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Jeffrey Green

Jeffrey  Green

Joined Stern 2006

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 905
New York, NY 10012

E-mail jgreen@stern.nyu.edu

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Biography

Jeffrey Green joined New York University Stern School of Business as a Clinical Associate Professor of Marketing in September 2006. Prior to this appointment, Professor Green taught advertising management, marketing research, and marketing concepts at NYU Stern as an Adjunct Assistant Professor.

Professor Green has over 20 years of experience in the advertising and direct communications businesses, covering more than 40 brands in 20 categories. Before joining the faculty at Stern, Professor Green was Sr. VP, Director of Consulting Services at LLKFB (now Unit7), a small high-growth direct communications/relationship marketing agency. Before joining LLKFB, he spent 14 years at Saatchi & Saatchi Worldwide as a strategic planner and an account executive.

Professor Green has an M.B.A. in Marketing from Columbia University and a Bachelor of Arts in Behavioral Science from The University of Chicago. He recently completed a second Master's Degree in psychology and marketing at NYU's Gallatin School of Individualized Study.

Research Interests

  • Marketing Communications
  • Relationship Marketing
  • Brand Relationships
  • Marketing Research

Courses Taught

  • Advertising Management
  • Marketing Concepts
  • Marketing Research

Academic Background

M.A., Consumer Psychology, 2005
NYU, Gallatin School of Individualized Study

M.B.A., Marketing, 1983
Columbia University, Graduate School of Business

B.A., Behavorial Sciences, 1979
University of Chicago

Areas of Expertise

Industry

  • Advertising

Marketing

  • Advertising/Marketing/PR Strategies

Region/Country

  • United States