NYU Stern

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Hal E. Hershfield

Hal E. Hershfield

Joined Stern 2011

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 906
New York, NY 10012

E-mail hhershfi@stern.nyu.edu
Personal website

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Biography

Hal E. Hershfield joined New York University Stern School of Business as an Assistant Professor of Marketing in August 2011.

Professor Hershfield’s research focuses on judgment and decision-making and social psychology, with a particular interest in how thinking about time can impact decision-making and emotional experience.

His work has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Marketing Research and Judgment and Decision Making. Professor Hershfield’s research has been featured on ABC World News, The New York Times, The Financial Times, The Wall Street Journal, The Economist and Forbes.

Professor Hershfield received his B.A. (magna cum laude) in Psychology and English from Tufts University and his Ph.D. in Psychology from Stanford University.

Research Interests

  • Judgment and decision-making
  • Social psychology
  • Behavioral Economics

Academic Background

Ph.D., Psychology, 2009
Stanford University

B.A., Psychology and English
Tufts University

Related Research

In an op-ed, Prof. Hal Hershfield explains how employers can adapt to an older workforce

Four Ways to Adapt to an Aging Workforce

Prof. Hal Hershfield's research on saving for retirement is featured

Profs. Hal Hershfield's and Priya Raghubir's research on personal finance is cited

Prof. Hal Hershfield's research on how to foster environmentally friendly behavior is featured

Prof. Hal Hershfield explains how a country's age affects its approach to environmental issues

In an op-ed, Prof. Hal Hershfield explains the factors affecting time-travel desire preferences

Would You Rather Travel to the Past or to the Future?

Prof. Hal Hershfield's research on the impact of emotions on health was spotlighted

Prof. Hal Hershfield's research on encouraging environmentally friendly behavior is featured

Standing the Test of Time: How a Country’s Age Predicts Citizens’ Environmental Performance

To Encourage Positive Environmental Outcomes, Emphasize a Long Future, Not Impending Doom

To Change Environmental Behavior, Should We Really Tell People the World Is Ending?

In an op-ed, Prof. Hershfield explains how emphasizing our history boosts environmentalism

Prof. Hal Hershfield's research on making financial decisions is featured

Prof. Hal Hershfield on saving for retirement

Prof. Hal Hershfield on how visualizing your "future self" can help boost savings

You Make Better Decisions If You “See” Your Senior Self

Prof. Hal Hershfield's research on aging and retirement savings is featured

Prof. Hal Hershfield explains the correlation between income and happiness

Areas of Expertise

Finance

  • Personal Finance
  • Psychology of Investors

Marketing

  • Advertising/Marketing/PR Strategies
  • Consumer Psychology/Behavior
  • Market Research