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Fran Gormley

Fran Gormley

Joined Stern 2012

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012

E-mail fgormley@stern.nyu.edu

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Fran Gormley is a highly successful serial entrepreneur in branding and innovation who joined NYU Stern School of Business as an Adjunct Professor of Marketing in 2012.

In 1992, she founded Gormley & Partners and eight years later sold it and opened the Greenwich Marketing Group.

Professor Gormley's relationship with clients and their brands has endured for decades through changes of ownership in her company and client mergers. Over the years, her clients have included: Johnson & Johnson Consumer Healthcare, J.P. Morgan Chase & Company, Bausch + Lomb, MasterCard International, AT&T and Citibank.

Professor Gormley has led the strategic development for a wide range of brands, including: Johnson's, Neutrogena, Band-Aid Brand, Rogaine, Carefree, and Aveeno. She has a solid track record of innovation in financial services, most recently, Chase Freedom, one of the most successful credit card launches ever.

Through 2010 and 2011, Professor Gormley championed the creation of two new brands for Bausch + Lomb: Biotrue, a fast-growing, global eye health brand; and Naturelle, a recently introduced cosmetic contact lens brand in Asia.

Prior to her consulting career, Professor Gormley was Director of Positioning, New Products & Advertising at Citibank Card Services. She began her career at Young & Rubicam, New York.

Research Interests

  • Branding: Brand Positioning, Brand Identity, and Brand Equity
  • Advertising

Courses Taught

  • Brand Strategy

Academic Background

M.S., Social Psychology
Rutgers, The State University

B.S., Psychology
Fairleigh Dickinson University