NYU Stern

Experience Faculty & Research

Share / Print

C. Samuel Craig

C. Samuel Craig

Joined Stern 1979

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 902
New York, NY 10012

E-mail scraig@stern.nyu.edu

View/Download C.V.

Biography

C. SAMUEL CRAIG is the Catherine and Peter Kellner Professor, Professor of Marketing and International Business, and Director of the Entertainment, Media and Technology Program at New York University's Stern School of Business. He currently teaches courses in marketing management and a course which focuses on the entertainment and media industries.

Professor Craig co-authored Consumer Behavior: An Information Processing Perspective (Prentice Hall), Global Marketing Strategy (McGraw-Hill) and International Marketing Research, 3rd edition (Wiley). His research has appeared in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of International Business Studies, Columbia Journal of World Business, International Journal of Research in Marketing, Journal of International Marketing, International Marketing Review and other publications. His research is widely cited and he has been the recipient of nine "best article" awards. Also, he received the American Marketing Association Global Special Interest Group's "Significant Contribution to Global Marketing Knowledge Award" and the Carol and Bruce Mallen Award for "Published Scholarly Contributions to Motion Picture Industry Studies." He is currently on the editorial boards of the Journal of Advertising Research, International Journal of Advertising and the Journal of International Marketing and a past member of the editorial boards of the Journal of Marketing Research and the Journal of Retailing. His research interests focus on the entertainment industry, global marketing strategy and methodological issues in international marketing research. He has taught marketing for executive programs in the United States as well as France, the UK, Thailand, Singapore, Greece, India and Slovenia.

Dr. Craig has held professorial positions at Ohio State University and at Cornell University.

Dr. Craig received his bachelor of arts from Westminster College, his master of science in marketing from the University of Rhode Island and his doctor of philosophy in marketing from Ohio State University.

Research Interests

  • The entertainment industry
  • International marketing
  • Cross-cultural consumer behavior
  • Marketing strategy

Courses Taught

  • Entertainment and Media Industries
  • Marketing Management

Academic Background

Ph.D., Marketing
Ohio State University

M.S., Marketing
University of Rhode Island

B.A.
Westminster College

Related Research

Prof. Samuel Craig discusses new fitting room technology

Profs Sam Craig and Al Lieberman discuss Warner Bros. and Marvel Studios's recent movie franchise announcements

Prof. Sam Craig weighs in on Netflix's acquisition of the rights to the "Crouching Tiger, Hidden Dragon" sequel and its implications for movie theaters

Prof. Sam Craig on British bike company Brompton's expansion into the US market

Prof. Samuel Craig comments on Rupert Murdoch's Time Warner bid

Prof. Sam Craig on 21st Century Fox's bid to purchase Time Warner

Prof. Sam Craig on Yahoo's acquisition of the TV show "Community"

Prof. Samuel Craig on makeup and movie marketing partnerships

Prof. Sam Craig discusses the evolution of the film industry

Prof. C. Samuel Craig Predicts a Grim Future for Second Cities in the Cultural Hierarchy

Prof. Samuel Craig discusses brand partnerships with celebrities

Professor Samuel Craig weighs in on Paula Deen's loss of business partnerships

Prof. Sam Craig on the market for upscale movie theaters such as SuperLux in Boston

Prof. Sam Craig on Oreo's new advertising strategy

Prof. Sam Craig on Pepsi's partnership with Beyoncé

Prof. Sam Craig, MBA/MFA Wyatt Rockefeller and MBA Kristin Salaya are featured

Prof. Samuel Craig on the options for online TV content providers

Prof. Sam Craig on marketing efforts for "The Hunger Games"

SUBWAY® Restaurants Partners with NYU’s ProMotion Pictures Program for Branded Web Series Contest

Prof. Sam Craig on “Subway Fresh Artists Filmmakers” being expanded to NYU ProMotion Pictures

Areas of Expertise

Industry

  • Entertainment & Media