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Anindya Ghose

Anindya Ghose

Joined Stern 2004

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 8-67
New York, NY 10012

E-mail aghose@stern.nyu.edu
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Anindya Ghose is a Professor of Information, Operations, and Management Sciences and a Professor of Marketing. He is the co-Director of the Center for Business Analytics at NYU Stern. He is the Robert L. & Dale Atkins Rosen Faculty Fellow at NYU's Leonard N. Stern School of Business. He is also a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He is an expert in quantifying the economic value from user-generated content in social media; estimating the impact of search engine and display advertising; modeling consumer behavior on the mobile Internet; modeling the impact of Internet-based crowdfunding and crowdsourcing markets; and measuring the welfare impact of electronic markets. He has worked on product reviews, reputation and rating systems, sponsored search advertising, mobile commerce, mobile social networks, crowdfunding, product search engines, and online markets. He has also worked on the economics of IT-based price discrimination and the economics of information security. He frequently consults for leading firms in the advertising, digital media, information technology, retail, financial services, telecommunications, and travel industries on projects related to internet marketing, social media analytics, mobile marketing and digital marketing analytics. He also plays a senior advisory role to several start-ups in the Internet space.

His work has been published in leading journals that include IEEE Transactions on Knowledge and Data Engineering, Information Systems Research, Journal of Economics and Management Strategy, Journal of Management Information Systems, MIS Quarterly, Management Science, Marketing Science, Marketing Letters, and Statistical Science. His research has received several awards including the best published paper award runner-up for Information Systems Research in 2006, best paper nominations at the 2004 and 2007 International Conference on Information Systems, the 2005 Hawaii International Conference on Systems Sciences, best track paper award in ICIS 2007, and best paper nomination in WITS 2008 and the best paper award in the 2011 International World Wide Web Conference. It has been widely covered by press outlets such as The New York Times and Forbes. In 2007, he received the prestigious NSF CAREER Award from the National Science Foundation for his research on user-generated content and digital marketing on the Internet. He is also a winner of a 2005 ACM Doctoral Dissertation Award, a 2006 Microsoft Live Labs Award, a 2006 NYU Research Challenge Fund award, a 2007 Microsoft Virtual Earth Award, a 2007 Marketing Science Institute grant, several NET Institute grants from 2005-2009, several MSI-WIMI grants from 2007-2010, and a 2010 Google-WPP Marketing Research Award. In 2009, he was co-awarded a $2.12 million grant from the NSF based on the Federal Cyber Service: Scholarship For Service (SFS) program for research on information security and privacy issues in user-generated content and social media platforms on the Internet. In 2010, he was co-awarded a $2.9 million grant from the NSF's prestigious and competitive IGERT program for research on privacy issues in social media platforms on the Internet. He is a Marketing Science Institute Young Scholar.

He sits on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.

Research Interests

  • Social Media
  • Text Mining of User-Generated Content
  • Digital Advertising and Marketing
  • Mobile Apps, Mobile Internet and Mobile Commerce
  • Electronic Commerce
  • Crowdfunding

Courses Taught

  • Ecommerce and Social Media
  • IT in Business and Society
  • Social Media and Digital Marketing Analytics

Academic Background

Ph.D., Information Systems, 2004
Carnegie Mellon University

M.S., Information Systems, 2002
Carnegie Mellon University

M.B.A., Finance, Marketing & Systems, 1998
Indian Institute of Management, Calcutta

BTech (with honors), Electronics & Instrumentation Engineering, 1996
REC, Jalandhar, India

Awards & Appointments

Institute on Asian Consumer Insight (ACI) Grant 2012
Daniel P. Paduano Fellow 2011
Best Paper Award International World Wide Web Conference 2011
Google Faculty Research Award 2011
Best Paper Award at WHITE conference 2011
Marketing Science Institute Young Scholar 2011
NSF IGERT Award 2010
Google WPP Marketing Research Award 2010
NYU-Poly Seed Grant 2009
NSF Federal Cyber Service Scholarship For Service Award 2009

Selected Publications

Archak, N., A. Ghose, P. Ipeirotis (2011)
Deriving the Pricing Power of Product Features by Mining Consumer Reviews
Management Science

Ghose, A., S. Han (2011)
An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet
Management Science

Ghose, A., P. Ipeirotis. (2011)
Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics
IEEE Transactions on Knowledge and Data Engineering (TKDE)

Ghose, A., O. Yao. (2011)
Using Transaction Prices to Re-Examine Price Dispersion in Electronic Markets
forthcoming, Information Systems Research

Ghose, A., P. Ipeirotis, B. Li (2011)
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content
forthcoming, Marketing Science

Dhar, V., A. Ghose (2010)
Sponsored Search and Market Efficiency
Information Systems Research

Yang, S., A. Ghose (2010)
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
Management Science

Ghose, A (2009)
Internet Exchanges for Used Goods: An Empirical Analysis of Trade Patterns and Adverse Selection
MIS Quarterly

Forman, C., A. Ghose, A. Goldfarb (2009)
Competition between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live
Management Science

Ghose, A., S. Yang (2009)
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
Management Science

Areas of Expertise


  • Apple
  • Facebook
  • Google
  • Microsoft


  • Digital Marketing
  • Information Technology
  • Mobile
  • Social Media

Information, Operations & Management Sciences

  • E-commerce
  • Electronic Markets
  • Information Economics
  • Mobile
  • Privacy
  • Social Media
  • User-Generated Content


  • Digital Marketing/Advertising


  • Africa
  • China
  • South Korea