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Anindya Ghose

Anindya Ghose

Joined Stern 2004

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 8-67
New York, NY 10012

E-mail aghose@stern.nyu.edu
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Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the NEC Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China . He was recently named by Business Week as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally.

He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 12 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, Knowledge@Wharton, Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, Newsweek, New York Times, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua, and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, and South Korea.

He is on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.

Research Interests

  • Social Media
  • Text Mining of User-Generated Content
  • Digital Advertising and Marketing
  • Mobile Apps, Mobile Internet and Mobile Commerce
  • Electronic Commerce
  • Crowdfunding

Courses Taught

  • Ecommerce and Social Media
  • IT in Business and Society
  • Social Media and Digital Marketing Analytics

Academic Background

Ph.D., Information Systems, 2004
Carnegie Mellon University

M.S., Information Systems, 2002
Carnegie Mellon University

M.B.A., Finance, Marketing & Systems, 1998
Indian Institute of Management, Calcutta

BTech (with honors), Electronics & Instrumentation Engineering, 1996
REC, Jalandhar, India

Awards & Appointments

Best Paper in Management Science IS department from the last 3 years (2011-2013) 2014
Best Paper in Information Systems Research 2014
Best Overall Conference Paper Award, American Marketing Association (AMA) Conference 2014
Selected For Top 40 Under 40 Business School Professors by 2014
Selected For Top 200 Thought Leaders for Big Data and Business Analytics by 2014
Google Faculty Research Award 2013
Best Theme Paper Award,International Conference on Information Systems (ICIS) 2012
Institute on Asian Consumer Insight (ACI) Grant 2012
Google Faculty Research Award 2011
Best Paper Award Workshop on Health IT & Economics (WHITE), University of Maryland at College Park 2011

Selected Publications

Andrews, M., X. Luo, D. Zhang, and A. Ghose (2015)
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
forthcoming, Marketing Science

Huang, Y., P. Singh, and A. Ghose (2015)
A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media
forthcoming, Management Science

Burtch, G., A. Ghose, and S. Wattal (2015)
The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment
Management Science

Ghose, A., and S. Han (2014)
Estimating Demand for Mobile Apps in the New Economy
Management Science

Chan, J., A. Ghose (2014)
Internet's Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission
MIS Quarterly

Burtch, G., A. Ghose, S. Wattal (2014)
Cultural Differences and Geography as Determinants of Online Pro-Social Lending
MIS Quarterly

Ghose, A., P. Ipeirotis, B. Li (2013)
Examining the Impact of Ranking and Consumer Behavior on Search Engine Revenue
Management Science

Burtch, G., A. Ghose, S. Wattal (2013)
An Empirical Examination of the Antecedents and Consequences of Investment Patterns in Crowd-Funded Markets
Information Systems Research

Ghose, A., A. Goldfarb, S. Han (2013)
How is the Mobile Internet Different? Search Costs and Local Activities
Information Systems Research

Ghose, A., P. Ipeirotis, and B. Li (2012)
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content
Marketing Science

Related News & Research

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Professor Anindya Ghose's expert testimony in a hearing about Verizon's acquisition of AOL is highlighted

Professor Anindya Ghose is interviewed about the ecommerce market in India

Professor Anindya Ghose shares takeaways from his research on mobile advertising as featured in his forthcoming book, "Tap"

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Professor Anindya Ghose is interviewed about tech firms conducting business in India

Professor Anindya Ghose is interviewed about trends in mobile marketing and mentions his forthcoming book, "Tap"

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Professor Anindya Ghose is interviewed about the e-commerce market in India

Professor Anindya Ghose emphasizes the growing importance of mobile shopping this holiday season

Professor Anindya Ghose discusses the future of mobile marketing, from his book, "Tap: Unlocking the Mobile Economy"

First Annual NYU Stern FinTech Conference

Professor Anindya Ghose discusses how Twitter might adopt an alternative ownership model

Areas of Expertise


  • Apple
  • Facebook
  • Google
  • Microsoft


  • Digital Marketing
  • Information Technology
  • Mobile
  • Social Media

Information, Operations & Management Sciences

  • E-commerce
  • Electronic Markets
  • Information Economics
  • Mobile
  • Privacy
  • Social Media
  • User-Generated Content


  • Digital Marketing/Advertising


  • Africa
  • China
  • South Korea